{"id":9173,"date":"2018-11-05T13:11:25","date_gmt":"2018-11-05T18:11:25","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?page_id=9173"},"modified":"2024-12-10T16:26:27","modified_gmt":"2024-12-10T21:26:27","slug":"new-study-reveals-wellness-tourism-now-a-639-billion-market","status":"publish","type":"page","link":"https:\/\/globalwellnessinstitute.org\/press-room\/press-releases\/new-study-reveals-wellness-tourism-now-a-639-billion-market\/","title":{"rendered":"New Study Reveals Wellness Tourism Now a $639 Billion Market"},"content":{"rendered":"

Media Contact: Beth McGroarty
\nbeth.mcgroarty@globalwellnessinstitute.org<\/a>\u00a0\u2022 +1.213.300.0107<\/p>\n

\"\"<\/a>New Study Reveals Wellness Tourism Now a $639 Billion Market\u2013to Reach $919 Billion by 2022<\/strong><\/h3>\n

Global Wellness Institute report, packed with regional and national data and trends, finds wellness tourism is growing more than twice as fast as tourism overall<\/em><\/p>\n

London, UK \u2013 November 6, 2018 <\/strong>\u2013 Wellness tourism grew from a $563 billion market in 2015 to $639 billion in 2017, or 6.5% annually, more than twice as fast as tourism overall (3.2%).* And it\u2019s forecast to grow even faster through 2022 (7.5% yearly) to reach $919 billion. North America drives the most wellness tourism revenues ($242 billion annually) and Europe the most wellness trips (292 million)\u2014but Asia-Pacific is the eye-opening growth leader, with wellness trips growing a whopping 33% in the last two years. China and India rank #1 and #2 for growth: adding roughly 22 million and 17 million wellness trips respectively from 2015-2017. These are just a few findings from the nonprofit Global Wellness Institute\u2122\u2019s (GWI) new \u201cGlobal Wellness Tourism Economy<\/a>\u201d report released at the World Travel Market in London today.<\/p>\n

The report\u2019s first edition in 2013 put wellness tourism on the world\u2019s radar, defining it as \u201ctravel associated with the pursuit of maintaining or enhancing one\u2019s personal wellbeing.\u201d And the 100-page new edition is packed with more regional and national data and trends analysis than ever before, including, for the first time, the spending premiums for wellness travelers (both inbound and domestic) for dozens of countries and which national tourism boards worldwide are actively promoting wellness tourism.<\/p>\n

Access the full report here<\/a>. <\/strong><\/p>\n

\u201cWellness tourism burst into the consumer consciousness just a very few years ago, and it\u2019s hard to grasp the speed of its growth and evolution,\u201d noted Katherine Johnston and Ophelia Yeung, GWI Sr. Researchers. \u201cWellness, hospitality and travel are now converging in unprecedented ways, from the \u2018healthy hotel\u2019 concept going utterly mainstream to airports, airlines, and cruises injecting so much wellness programming, to the profusion of ever-more-creative wellness destinations, retreats and tours. The wellness concept is transforming almost every aspect of the travel industry\u2014and wellness tourism will only grow faster in years ahead, as it lies at the powerful intersection of two massive, booming industries: the $2.6 trillion tourism industry and the $4.2 trillion wellness market.\u201d<\/p>\n

KEY FINDINGS <\/strong><\/p>\n

The Global Picture: Recent Growth Everywhere<\/strong><\/p>\n

World travelers made 830 million wellness trips in 2017, 139 million more than in 2015, representing 17% of all tourism revenues (or 1 in 6 \u2018dollars spent\u2019). Developing markets lead the growth story: Asia-Pacific, Latin America-Caribbean, Middle East-North Africa and Sub-Saharan Africa represented only 40% of wellness trips in 2017, but accounted for 57% of the increase in trips since 2015.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Top National Markets<\/strong><\/p>\n

Wellness tourism is heavily concentrated in several countries across North America, Europe and Asia-Pacific. The top five nations (US, Germany, China, France, Japan) represent 59% of the global market, and the US alone drives over one-third of world revenues. Since 2013, both China and India have shot up in the rankings: China jumping from 11th<\/sup> to 3rd<\/sup> today; India hopping from 16th<\/sup> to 7th<\/sup>. Malaysia has entered the top twenty for the first time.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

The Future? Even Faster Growth Ahead<\/strong><\/p>\n

Wellness tourism is forecast to grow at an average annual rate of 7.5% through 2022, considerably faster than the 6.4% growth estimated for overall tourism. By 2022, the spend will hit $919 billion, with 1.2 billion wellness trips taken annually. Watch emerging markets: over half of the expenditure growth (and three-quarters of the wellness trips growth) through 2022 will take place in Asia-Pacific, Latin America-Caribbean, Middle East-North Africa and Sub-Saharan Africa.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Top Recent Growth Nations<\/strong><\/p>\n

Wellness tourism keeps growing steadily across the leading developed markets, like the US and major European countries. But China and India have seen amazing recent gains, adding roughly 22 and 17 million wellness trips respectively from 2015-2017. For the top 25 growth nations, the pure annual percentage growth leaders from 2015-2017 are: 1) Slovakia 36.9% 2) Philippines 31.1% 3) Chile 29.3% 4) Malaysia 28.6% and 5) Vietnam 22.8%.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

A<\/strong> Seriously High-Spending Traveler<\/strong><\/p>\n

Wellness travelers are very high-spending, high-yield tourists. In 2017, international wellness tourists on average spent $1,528 per trip, 53% more than the typical international tourist. The premium for domestic wellness tourists is even higher: at $609 per trip, they spend 178% more than your average domestic tourist.<\/p>\n

Secondary Wellness Travelers = Bulk of Trips and Spend<\/strong><\/p>\n

The GWI identifies two types of wellness travelers. <\/strong>The \u201cprimary\u201d variety is a traveler whose trip\/destination choice is primarily motivated by wellness. The \u201csecondary\u201d is a traveler who participates in wellness experiences on any leisure or business trip. While there\u2019s a misconception that wellness travelers are a small, elite, rich group who visit destination spas or meditation retreats, it\u2019s actually the more mainstream secondary breed that comprises the dramatic bulk of the market: 89% of wellness trips and 86% of expenditures.<\/p>\n

More Countries Promoting Their Wellness \u2018Assets\u2019<\/strong><\/p>\n

The number of countries actively marketing their wellness offerings at the national level has jumped from 65 in 2013 to over 100 in 2018. And in the US, while only eight of the fifty states marketed the sector in 2013, now over one-third promote some form of wellness tourism on their official state tourism website. What\u2019s crucial is that destinations are now developing far more authentic, place-based wellness tourism products and brands\u2014whether pioneers like Kerala, India which branded itself the \u201cLand of Ayurveda\u201d over two decades ago or Costa Rica\u2019s new \u201cWellness Pura Vida\u201d campaign.<\/p>\n

*Euromonitor data for tourism growth overall, 2015-2017 <\/em><\/p>\n

For more information, or to speak to GWI researchers,<\/strong>\u00a0contact Beth McGroarty: beth.mcgroarty@globalwellnessinstitute.org or (+1) 213-300-0107<\/p>\n

About the Global Wellness Institute<\/strong>: The\u00a0Global Wellness Institute<\/a>\u00a0(GWI), a nonprofit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry\u00a0and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future. GWI positively impacts global health and wellness by advocating for both public institutions and businesses that are working to help prevent disease, reduce stress, and enhance the overall quality of life. Its mission is to empower wellness worldwide.<\/p>\n ","protected":false},"excerpt":{"rendered":"

Media Contact: Beth McGroarty beth.mcgroarty@globalwellnessinstitute.org\u00a0\u2022 +1.213.300.0107 New Study Reveals Wellness Tourism Now a $639 Billion Market\u2013to Reach $919 Billion by 2022 Global Wellness Institute report, packed with regional and national data and trends, finds wellness tourism is growing more than twice as fast as tourism overall London, UK \u2013 November 6, 2018 \u2013 Wellness tourism grew from a $563 billion market in 2015 to $639… <\/p>\n","protected":false},"author":9,"featured_media":9171,"parent":27,"menu_order":94,"comment_status":"closed","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"content-type":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[],"class_list":["post-9173","page","type-page","status-publish","has-post-thumbnail","hentry","wpautop","clearfix"],"yoast_head":"\nNew Study 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