{"id":52928,"date":"2026-02-24T15:49:08","date_gmt":"2026-02-24T20:49:08","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?p=52928"},"modified":"2026-02-25T16:23:58","modified_gmt":"2026-02-25T21:23:58","slug":"social-media-is-about-to-have-its-big-tobacco-moment","status":"publish","type":"post","link":"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2026\/02\/24\/social-media-is-about-to-have-its-big-tobacco-moment\/","title":{"rendered":"Social Media Is About to Have Its Big \u201cTobacco\u201d Moment"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-52929 size-full\" src=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2026\/02\/thierry-mallertet-e1771968710170.jpg\" alt=\"\" width=\"1200\" height=\"244\" \/><\/p>\n<h3>Social Media Is About to Have Its Big \u201cTobacco\u201d Moment<\/h3>\n<p><em><strong>And it will go beyond regulating teens<\/strong><\/em><\/p>\n<p><strong>By Thierry Malleret, economist<\/strong><\/p>\n<p><span data-contrast=\"none\">Earlier this month, Spanish Prime Minister Pedro Sanchez said that \u201c<\/span><b><span data-contrast=\"none\">social media has become a failed state<\/span><\/b><span data-contrast=\"none\">,\u201d echoing the rising concerns of many policymakers and experts\u00a0about the dangers\u00a0it\u00a0poses.\u00a0The\u00a0<\/span><b><span data-contrast=\"none\">push to ban some digital platforms to users\u00a0<\/span><\/b><span data-contrast=\"none\">under a certain age is\u00a0<\/span><b><span data-contrast=\"none\">gaining traction<\/span><\/b><span data-contrast=\"none\">, most notably in Europe with countries like Austria, France, Denmark, Germany, Greece,\u00a0Spain\u00a0and the UK considering a ban for those under 16. In the US, a<\/span><span data-contrast=\"none\">round two dozen states are exploring laws\u202faimed at restricting access to social media or requiring age verification for teenagers.\u00a0<\/span><span data-contrast=\"none\">There is certainly a growing recognition (supported by scientific evidence, which so far\u00a0remains\u00a0limited) that digital platforms like TikTok, Grok, Facebook and Instagram\u00a0<\/span><b><span data-contrast=\"none\">negatively affect our cognitive,\u00a0mental\u00a0and physical wellbeing<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This said,\u00a0some\u00a0question marks\u00a0remain\u00a0about whether banning teenagers from social media could do\u00a0<\/span><b><span data-contrast=\"none\">more harm than good<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"auto\">As\u00a0demonstrated\u00a0by Australia\u2014the first country to put in place a ban on social\u00a0media consumption for teenagers last December\u2014evaluating the effectiveness of such a policy can be tricky.\u00a0<\/span><span data-contrast=\"none\">After\u00a0the\u00a0initial\u00a0four months, practical experience shows that\u00a0<\/span><b><span data-contrast=\"none\">enforcing a ban is\u00a0very hard<\/span><\/b><span data-contrast=\"none\">\u00a0(mainly because of VPNs), and so is defining what social media really is.\u00a0For example,\u00a0WhatsApp\u2014having\u00a0escaped the ban\u2014\u00a0is now used by\u00a0many\u00a0Australian teenagers as a social media platform. Is the messaging app evolving into a social media platform?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],&quot;469777927&quot;:[0,0,0,0,0,0,0,0,0,0,0,0],&quot;469777928&quot;:[1,1,1,1,1,1,1,1,1,1,1,1]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Despite the vagaries of legislation,\u00a0it\u2019s\u00a0likely that\u00a0<\/span><b><span data-contrast=\"none\">social media is living<\/span><\/b><span data-contrast=\"none\">, or about to live,\u00a0<\/span><b><span data-contrast=\"none\">its big tobacco moment<\/span><\/b><span data-contrast=\"none\">. Naturally, big tech is fighting back. Elon Musk denounced\u00a0Pedro Sanchez as a \u201ctyrant\u201d and\u202f\u201cfascist totalitarian,\u201d\u00a0framing the whole issue as\u00a0<\/span><span data-contrast=\"none\">one of\u00a0<\/span><span data-contrast=\"none\">freedom of speech and\u00a0<\/span><b><span data-contrast=\"none\">authoritarian censorship<\/span><\/b><span data-contrast=\"none\">. For Europe,\u00a0regulating social media platforms is almost certain to inflame tensions with the current US administration\u2013and\u00a0<\/span><b><span data-contrast=\"none\">th<\/span><\/b><b><span data-contrast=\"none\">is\u00a0is\u00a0the point\u00a0<\/span><\/b><b><span data-contrast=\"none\">where wellness, geopolitics and tech intersect and collide<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">From a global standpoint, the broader and fundamental question\u00a0for the wellness community\u00a0is:\u00a0<\/span><b><span data-contrast=\"none\">how\u00a0do we\u00a0protect ourselves from social media without depriving ourselves of its benefits?\u00a0<\/span><\/b><span data-contrast=\"none\">Today, the conversation is focused on children and teenagers, but is there any age at which someone becomes old enough to escape social media addiction and\u00a0to digest\u00a0unlimited\u00a0amounts of\u00a0hate,\u00a0abuse, addictive\u00a0material\u00a0and violent pornography without mental harm? Similarly, is there a limit in terms of the time we should spend talking to an online chatbot?\u00a0<\/span><b><span data-contrast=\"none\">Finding<\/span><\/b><span data-contrast=\"none\">, or\u00a0<\/span><b><span data-contrast=\"none\">providing, protection against social media excess and overconsumption<\/span><\/b><span data-contrast=\"none\">\u00a0goes beyond defining an age limit. It must also be a question\u00a0of\u00a0defining a \u201cwellness\u00a0limit,\u201d\u00a0the threshold beyond which too much social media becomes incompatible with\u00a0a person\u2019s wellbeing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:120,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n ","protected":false},"excerpt":{"rendered":"<p>Social Media Is About to Have Its Big \u201cTobacco\u201d Moment And it will go beyond regulating teens By Thierry Malleret, economist Earlier this month, Spanish Prime Minister Pedro Sanchez said that \u201csocial media has become a failed state,\u201d echoing the rising concerns of many policymakers and experts\u00a0about the dangers\u00a0it\u00a0poses.\u00a0The\u00a0push to ban some digital platforms to users\u00a0under a certain age is\u00a0gaining traction, most notably in Europe&hellip; <\/p>\n","protected":false},"author":36,"featured_media":52948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"content-type":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[13,1],"tags":[],"class_list":["post-52928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-uncategorized","wpautop","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Is About to Have Its Big \u201cTobacco\u201d Moment - Global Wellness Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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