{"id":52173,"date":"2026-01-26T20:45:29","date_gmt":"2026-01-27T01:45:29","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?page_id=52173"},"modified":"2026-01-26T23:05:37","modified_gmt":"2026-01-27T04:05:37","slug":"global-wellness-institute-unveils-new-data-on-the-wellness-markets-of-145-countries","status":"publish","type":"page","link":"https:\/\/globalwellnessinstitute.org\/press-room\/press-releases\/global-wellness-institute-unveils-new-data-on-the-wellness-markets-of-145-countries\/","title":{"rendered":"Global Wellness Institute Unveils New Data on the Wellness Markets of 145 Countries"},"content":{"rendered":"
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Media Contact: Beth McGroarty
\nbeth.mcgroarty@globalwellnesssummit.com<\/a> \u2022 +1.213.300.0107<\/p>\n

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Global Wellness Summit<\/a>\u00a0 | \u00a0Global Wellness Institute<\/a>\u00a0 \u00a0| \u00a0Press Image Gallery<\/a>\u00a0 | \u00a0Press Release Archive<\/a>\u00a0<\/strong><\/p>\n

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Global Wellness Institute Unveils New Data on the Wellness Markets of 145 Countries
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The \u201cCountry Rankings\u201d report finds the US remains the goliath wellness market (growing to $2.1 trillion), more than double the size of #2 China ($950 billion). Standout big market growth leaders include the UAE, Saudi Arabia, India, Mexico and Poland <\/em><\/p>\n

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Miami, FL \u2013 January 27, 2026 <\/strong> \u2013 The non-profit Global Wellness Institute (GWI) today released its annual \u201cCountry Rankings\u201d report, packed with data on the wellness markets of 145 countries. The new research identifies the countries and regions with the fastest growth rates, and reveals the amount of money spent annually on wellness in each nation.<\/p>\n

The five largest wellness markets are: the US ($2.1 trillion), China ($950 billion), Germany ($281 billion), Japan ($262 billion) and the UK ($261 billion). Together these five nations represent a whopping 58% of the total wellness economy.<\/p>\n

Among the largest wellness markets, the standout five-year growth leaders are the UAE, Saudi Arabia, India, Mexico, Poland, the UK, the Netherlands, Canada, the US and Australia. For smaller markets, the growth stars include Croatia, Cuba, Romania, Costa Rica and Kazakhstan.<\/p>\n

The new research is a story of global growth for wellness: Each of the top 25 largest markets have surpassed their pre-pandemic (2019) sizes, most by sizable margins, despite economic challenges for many of the nations. The growth shows that, as GWI partner economist Thierry Malleret put it, the wellness industry is not only resilient\u2014it resists shocks\u2014but is \u201canti-fragile\u201d: it actually improves under stress and shocks.<\/p>\n

The US, which accounts for a staggering one-third (32%) of the total global wellness economy, is a striking example of that. If a record number of Americans report high stress<\/a> and a healthcare system in crisis<\/a>, its wellness market remains unstoppable. It grew by over $130 billion just between 2023 and 2024\u2014a gain roughly the size of Italy and Australia\u2019s entire <\/em>wellness markets.<\/p>\n

\u201cOne striking finding this year is the remarkable growth of the Middle East wellness economy over the last five years,\u201d said Katherine Johnston, GWI senior research fellow. \u201cThis growth has mainly been driven by an explosive wellness market in the UAE and Saudi Arabia\u2014the region\u2019s largest markets and also the fastest-growing countries in the world since 2019. Rapid growth in wellness tourism is bringing new wellness spending into the region by visitors, while consumers, businesses and governments are all spending more on everything from wellness real estate to public health to healthy eating.\u201d<\/p>\n

The report is a companion to GWI\u2019s 2025 Global Wellness Economy Monitor<\/em>,<\/a> which finds that the world wellness economy is worth $6.8 trillion and forecast to reach $9.8 trillion by 2029.<\/p>\n

DOWNLOAD THE NEW REPORT\u00a0<\/strong>HERE.<\/strong> <\/a>\u00a0\u00a0<\/strong><\/p>\n

GRAPHS ARE <\/strong>HERE<\/strong><\/a>.<\/strong>\u00a0<\/strong><\/p>\n

Top 25 National Wellness Markets\u00a0\u00a0<\/strong>\u00a0<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/strong><\/td>\nMarket size 2024<\/u><\/strong><\/td>\nAnnual growth rate 2019-2024<\/u><\/strong><\/td>\n<\/tr>\n
1)\u00a0\u00a0\u00a0\u00a0 <\/strong>United States<\/td>\n$2.1T<\/td>\n7.9%<\/td>\n<\/tr>\n
2)\u00a0\u00a0\u00a0\u00a0 <\/strong>China<\/td>\n$950B<\/td>\n5.7%<\/td>\n<\/tr>\n
3)\u00a0\u00a0\u00a0\u00a0 <\/strong>Germany<\/td>\n$281B<\/td>\n5.3%<\/td>\n<\/tr>\n
4)\u00a0\u00a0\u00a0\u00a0 <\/strong>Japan<\/td>\n$262B<\/td>\n-2.0%<\/td>\n<\/tr>\n
5)\u00a0\u00a0\u00a0\u00a0 <\/strong>UK<\/td>\n$261B<\/td>\n8.4%<\/td>\n<\/tr>\n
6)\u00a0\u00a0\u00a0\u00a0 <\/strong>France<\/td>\n$211B<\/td>\n5.9%<\/td>\n<\/tr>\n
7)\u00a0\u00a0\u00a0\u00a0 <\/strong>India<\/td>\n$180B<\/td>\n11.3%<\/td>\n<\/tr>\n
8)\u00a0\u00a0\u00a0\u00a0 <\/strong>Canada<\/td>\n$159B<\/td>\n8.0%<\/td>\n<\/tr>\n
9)\u00a0\u00a0\u00a0\u00a0 <\/strong>Australia<\/td>\n$141B<\/td>\n7.6%<\/td>\n<\/tr>\n
10)\u00a0 <\/strong>Italy<\/td>\n$141B<\/td>\n4.9%<\/td>\n<\/tr>\n
11)\u00a0 <\/strong>Brazil<\/td>\n$125B<\/td>\n2.0%<\/td>\n<\/tr>\n
12)\u00a0 <\/strong>South Korea<\/td>\n$119B<\/td>\n2.6%<\/td>\n<\/tr>\n
13)\u00a0 <\/strong>Russia<\/td>\n$110B<\/td>\n4.6%<\/td>\n<\/tr>\n
14)\u00a0 <\/strong>Spain<\/td>\n$106B<\/td>\n6.1%<\/td>\n<\/tr>\n
15)\u00a0 <\/strong>Mexico<\/td>\n$98B<\/td>\n9.8%<\/td>\n<\/tr>\n
16)\u00a0 <\/strong>Turkey<\/td>\n$73B<\/td>\n11.8%<\/td>\n<\/tr>\n
17)\u00a0 <\/strong>Netherlands<\/td>\n$62B<\/td>\n8.2%<\/td>\n<\/tr>\n
18)\u00a0 <\/strong>Switzerland<\/td>\n$58B<\/td>\n4.8%<\/td>\n<\/tr>\n
19)\u00a0 <\/strong>Taiwan<\/td>\n$56B<\/td>\n4.8%<\/td>\n<\/tr>\n
20)\u00a0 <\/strong>Indonesia<\/td>\n$56B<\/td>\n5.1%<\/td>\n<\/tr>\n
21)\u00a0 <\/strong>Poland<\/td>\n$52B<\/td>\n9.3%<\/td>\n<\/tr>\n
22)\u00a0 <\/strong>Austria<\/td>\n$48B<\/td>\n4.8%<\/td>\n<\/tr>\n
23)\u00a0 <\/strong>Philippines<\/td>\n$47B<\/td>\n5.6%<\/td>\n<\/tr>\n
24)\u00a0 <\/strong>Thailand<\/td>\n$43B<\/td>\n0.5%<\/td>\n<\/tr>\n
25)\u00a0 <\/strong>Saudi Arabia<\/td>\n$42B<\/td>\n12.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Among the 25 largest wellness markets, Saudi Arabia is the top growth leader, expanding at an incredible 12.2% rate annually from 2019 to 2024 (twice the global average of 6.2%) and rising four places in the rankings since 2019. India, the second fastest growing market, experienced powerful 11.3% annual growth, climbing three places in the rankings since 2019 (from 10th to 7th). Other mega-markets showing exceptionally strong annual five-year growth rates: Mexico (9.8%), Poland (9.3%, climbing three places in the rankings), the Netherlands (8.2%, up two places), the UK (8.4%), Canada (8%), the US (7.9%) and Australia (7.6%, up three places).<\/p>\n

The report identifies the wellness sectors that are driving market growth in different countries. India, for example, had a massive increase in traditional & complementary medicine and wellness tourism spending, while the UAE saw huge gains in wellness tourism and beauty & personal care.<\/p>\n

Overall, four wellness sectors are driving most of the growth in the largest and fastest-growing markets. Wellness real estate is the biggest contributor to growth globally. Wellness tourism, beauty & personal care, and healthy eating, nutrition & weight loss are also major forces driving the wellness boom.<\/p>\n

Because market sizes are expressed in US dollars, recent currency fluctuations have negatively impacted growth rates for some countries, including Japan, Russia, Brazil, India, South Korea, Thailand, Indonesia, the Philippines and many European nations. The report shows how their growth rates are higher when measured in local currency. Turkey\u2019s high growth rate should be viewed with caution as it has experienced hyperinflation.<\/p>\n

Strongest Recent Growth Among All Countries
\n<\/strong>(With wellness markets larger than $5 billion)<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/td>\nAnnual growth 2019-2024<\/u><\/strong><\/td>\nMarket increase since 2019<\/u><\/strong><\/td>\n<\/tr>\n
1)\u00a0\u00a0\u00a0\u00a0 UAE<\/td>\n14.3%<\/td>\n95%<\/td>\n<\/tr>\n
2)\u00a0\u00a0\u00a0\u00a0 Saudi Arabia<\/td>\n12.2%<\/td>\n78%<\/td>\n<\/tr>\n
3)\u00a0\u00a0\u00a0\u00a0 India<\/td>\n11.3%<\/td>\n71%<\/td>\n<\/tr>\n
4)\u00a0\u00a0\u00a0\u00a0 Croatia<\/td>\n10.8%<\/td>\n67%<\/td>\n<\/tr>\n
5)\u00a0\u00a0\u00a0\u00a0 Cuba<\/td>\n10.7%<\/td>\n66%<\/td>\n<\/tr>\n
6)\u00a0\u00a0\u00a0\u00a0 Romania<\/td>\n9.9%<\/td>\n61%<\/td>\n<\/tr>\n
7)\u00a0\u00a0\u00a0\u00a0 Mexico<\/td>\n9.8%<\/td>\n59%<\/td>\n<\/tr>\n
8)\u00a0\u00a0\u00a0\u00a0 Costa Rica<\/td>\n9.6%<\/td>\n58%<\/td>\n<\/tr>\n
9)\u00a0\u00a0\u00a0\u00a0 Kazakhstan<\/td>\n9.3%<\/td>\n56%<\/td>\n<\/tr>\n
10)\u00a0 Poland<\/td>\n9.3%<\/td>\n56%<\/td>\n<\/tr>\n
11)\u00a0 Guatemala<\/td>\n8.8%<\/td>\n52%<\/td>\n<\/tr>\n
12)\u00a0 Singapore<\/td>\n8.7%<\/td>\n52%<\/td>\n<\/tr>\n
13)\u00a0 Morocco<\/td>\n8.6%<\/td>\n51%<\/td>\n<\/tr>\n
14)\u00a0 Vietnam<\/td>\n8.5%<\/td>\n50%<\/td>\n<\/tr>\n
15)\u00a0 UK<\/td>\n8.4%<\/td>\n50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The UAE and Saudi Arabia rank #1 and #2 among all<\/em> countries, big and small, for five-year growth. The UAE\u2019s annual growth rate of 14.3%\u2014resulting in a market nearly twice as big as in 2019\u2014catapulted the country up six places in the rankings, to become the 26th<\/sup> largest global market. Smaller wellness markets with eye-opening recent growth include Croatia, Cuba, Romania, Costa Rica and Kazakhstan\u2014all growing over 9% annually since 2019. The nations with the weakest growth (measured both in US dollars and their local currency) are Ecuador and Hong Kong, both with a slow 1.2% annual growth.<\/p>\n

Where Do People Spend the Most on Wellness?
\n<\/strong>Spending Per Capita: Top 10 Countries in 2024<\/strong><\/p>\n