{"id":45210,"date":"2025-06-27T15:34:58","date_gmt":"2025-06-27T19:34:58","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?p=45210"},"modified":"2025-07-25T11:05:08","modified_gmt":"2025-07-25T15:05:08","slug":"built-to-last","status":"publish","type":"post","link":"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2025\/06\/27\/built-to-last\/","title":{"rendered":"Built to Last"},"content":{"rendered":"

Built to Last<\/h1>\n
\n

Presented by\u00a0Global Wellness Institute<\/a>.<\/em><\/p>\n

This content was produced for Precor by BBC StoryWorks as part of the In Pursuit of Wellness series presented by the Global Wellness Institute (GWI).<\/span><\/p>\n<\/div>\n

\n

When it comes to fitness equipment, performance isn\u2019t just about features \u2013 it\u2019s about trust. And for over four decades, Precor has built that trust by designing machines that move people, adapt to them, and hold up over time.<\/p>\n

\u201cOur focus is always on delivering a better outcome,\u201d says Will Ostrander, senior product manager for cardio consoles. \u201cThat means designing with real people in mind \u2013 from elite athletes to first-time users \u2013 and building equipment that lasts, performs, and makes exercise feel intuitive.\u201d<\/p>\n

Precor\u2019s approach is rooted in four core pillars: performance, personalisation, reliability, and ease of service.<\/strong> Every element, from shock absorption to screen tilt, is purposefully engineered to improve the user experience while minimising maintenance for operators. \u201cPeople often don\u2019t notice how much thought goes into each design choice,\u201d Ostrander says. \u201cBut that\u2019s the point. Good design feels natural. It gets out of the way and helps you move better.\u201d<\/p>\n

\"\"<\/p>\n

Whether it\u2019s a treadmill in a five-star hotel or a stair climber in a local gym, Precor equipment is shaped by biomechanics and refined through testing.<\/strong> Its Ground Effects Technology adapts to natural stride patterns, reducing impact and fatigue. Shock absorption systems protect joints over time. And seamless incline and speed transitions make workouts feel smoother and more efficient.<\/p>\n

\u201cPrecor\u2019s equipment always felt different,\u201d says ultramarathon runner Brady McDonald, who\u2019s trained for everything from daily runs to 50-mile races on the same treadmill. Precor, he says, has been a part of his home gym setup since he bought his first home. Now, he seeks it out wherever he\u2019s training.<\/p>\n

That kind of trust is by design. Each product undergoes rigorous testing under real-world conditions, ensuring long-term durability and consistent performance. Even the placement of a water bottle holder or the resistance of a console button is refined for everyday use and operator efficiency.<\/p>\n

\u201cIt\u2019s like buying a certain smartphone, you become more devoted to one or the other the more you use it,\u201d he says. \u201cFor us as a family, it\u2019s always been Precor.\u201d<\/p>\n

McDonald was a fairly regular guy, and certainly no athlete, until he took on the viral internet fitness challenge, 75 hard, where participants are tasked to follow a strict set of rules \u2013 including no drinking alcohol, completing two 45-minute workouts a day, and adhering to a diet.<\/p>\n

Fitness is no longer a chore for McDonald, but an essential part of his life. Precor\u2019s equipment, he says, has been a cornerstone of that journey due to its durability and reliability. His treadmill has taken him through hours of marathon and ultra marathon training. “The treadmill is familiar, it’s quality, it’s good for the legs. I’ve never had issues with my legs or my feet while I’m running on it.”<\/p>\n

Today\u2019s fitness users expect equipment that meets them where they are\u2014technically, physically, and personally. Precor\u2019s designs reflect that need through thoughtful touches that create confidence from the first interaction. Large motion controls and quick-start features make onboarding seamless. Personal data syncing and customisable workouts elevate the experience for regular users. For operators, modular components, shared fasteners, and intuitive service access reduce complexity and downtime.<\/p>\n

As a consumer, there may be elements to Precor\u2019s design that you don\u2019t even notice makes your experience easier, simpler and smoother. For example, intuitive navigation on cardio consoles, placards and smarter visuals such as bright colours make mid-workout adjustments simple.<\/p>\n

\u201cWhen we say \u2018personalisation\u2019, we mean everything from multilingual console options to machines that adjust in stride, speed and resistance based on how you move,\u201d<\/strong> says Ostrander. \u201cWe want exercisers to feel like the equipment understands them.\u201d<\/p>\n

Ostrander\u2019s task, he says, involves asking two questions. The first being, how to get customers to come back to the product because it was a good experience, and secondly how to help them have better outcomes. \u201cWe\u2019re always looking at how we can improve the functionality and feel of what we make. Those small tweaks and variations give users better outcomes without even knowing it, because we\u2019re a step ahead.\u201d<\/p>\n

This mindset led to innovations like the Precor Elliptical Fitness Crosstrainer, which launched the elliptical cardio category in 1995 and was reimagined in 2016 with a converging stride to better simulate natural walking. Precor\u2019s Adaptive Motion Trainer (AMT) cardio machine also dynamically adjusts stride length based on movement style \u2013 making the machine more responsive to each individual.<\/p>\n

While many products focus on first impressions, Precor emphasises lasting impact.<\/strong> Its Precor Business Suite and Precor Pulse platforms allow customers to manage product uptimes and service needs in real time. It\u2019s self-powered cardio equipment options and low-maintenance design choices are meant to minimise waste, extend product life, and keep machines operating efficiently for years.<\/strong><\/p>\n

\n

“We focus on supporting our products seven years past the last date of sale, with spare parts and with service.” \u2013 Dave Mendenall<\/span>, Precor COO<\/p>\n<\/blockquote>\n

\u201cWe design everything with longevity in mind,\u201d says Dave Mendenall<\/span>, COO at Precor. \u201cThat means field-reliable parts, durable materials, and support long after purchase. We support our products for seven years after the last date of sale \u2013 with service, spare parts, and consistency our customers can count on.\u201d<\/p>\n

That durability extends to Precor\u2019s supply chain and manufacturing. Products are built using in-house tooling and robust materials to ensure consistency and reduce the risk of breakdowns.<\/p>\n

Behind every Precor product is a team that brings decades of expertise. On average, Precor\u2019s manufacturing team at its Woodinville factory in Washington State has over 20 years of experience, lending precision, pride, and consistency to every machine. Each unit on the line is human-tested under real-world loads before shipping.<\/p>\n

\u201cIt takes deep understanding and cross-functional trust to build something truly great,\u201d \u00a0Mendenall<\/span>\u00a0says. \u201cOur engineers, designers, and operators all share the same mission: help people move better and stay motivated.\u201d<\/p>\n

\u00a0\"\"<\/p>\n

Sustainability is not an afterthought at Precor. It\u2019s embedded in every part of the product lifecycle \u2013 from efficient energy usage to component-level design that minimises waste. \u201cWe redesigned the Adaptive Motion Trainer and the Stair Climber packaging so that we could make them more stackable inside of a container,\u201d he says. After the redesign they were able to fit 48 Adaptive Motion Trainers per container as opposed to 24.<\/p>\n

Some models run entirely on self-generated power. Others feature easily replaceable components to extend life and reduce environmental impact. These choices align Precor\u2019s manufacturing processes with a circular philosophy: the better the product is made, the longer it lasts, the less it ends up in landfills.<\/p>\n

\u201cWe\u2019re not just building machines,\u201d says Ostrander. \u201cWe\u2019re building trust. And that\u2019s earned through quality, service, and design that serves both the user and the planet.\u201d<\/p>\n

For users like McDonald, that intention is felt in every stride. \u201cWhen I book a hotel or look for a gym, I check if they have Precor,\u201d he says. \u201cIt\u2019s not just a brand \u2013 it\u2019s a standard I rely on.\u201d<\/p>\n

McDonald\u2019s high expectations are a pillar of his life and allow him to hold himself to a high bar. He believes that expecting great things of himself transpired into all aspect of his life. “Precor equipment kind of completes everything.\u201d<\/p>\n

Visit the Precor website here<\/strong><\/a>.<\/p>\n

Kimberly DiCiro<\/em>
\n16 June 2025<\/em><\/p>\n ","protected":false},"excerpt":{"rendered":"

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And for over four decades, Precor has built that trust by designing machines that move people, adapt to… <\/p>\n","protected":false},"author":170,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"content-type":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-45210","post","type-post","status-publish","format-standard","hentry","category-uncategorized","wpautop","clearfix"],"yoast_head":"\nBuilt to Last - Global Wellness Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2025\/06\/27\/built-to-last\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Built to Last - Global Wellness Institute\" \/>\n<meta property=\"og:description\" content=\"Built to Last Presented by\u00a0Global Wellness Institute. 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