{"id":42495,"date":"2025-03-28T15:21:38","date_gmt":"2025-03-28T19:21:38","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?p=42495"},"modified":"2025-11-17T15:19:09","modified_gmt":"2025-11-17T20:19:09","slug":"massage-makes-me-healthy-and-happy-initiative-trends-for-2025","status":"publish","type":"post","link":"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2025\/03\/28\/massage-makes-me-healthy-and-happy-initiative-trends-for-2025\/","title":{"rendered":"Massage Makes Me Healthy and Happy Initiative Trends for 2025"},"content":{"rendered":"

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Massage Makes Me Healthy and Happy <\/strong>Initiative<\/h1>\n

2025 Trends<\/h2>\n

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Massage Makes Me Healthy & Happy <\/span>aims to<\/span> celebrate the healing powers of <\/span>m<\/span>assage <\/span>t<\/span>herapy and promote its benefits <\/span>through research, education, advocacy, and awareness<\/span>. <\/span>In doing this<\/span>,<\/span> the initiative <\/span>c<\/span>onsolidate<\/span>s<\/span> existing clinical research and support<\/span>s<\/span> distribution of research for deeper integration of massage into healthcare and wellness practices.<\/span> As part of this year\u2019s theme for enhancing the massage experience<\/span>,<\/span> the initiative celebrated Massage Makes Me Healthy & Happy Day on March <\/span>20<\/span><\/span>th<\/span><\/span> sharing new ways for therapists to elevate their practice. <\/span>This was the foundation for the 2025 trends keeping in support of that theme<\/span><\/span>.<\/p>\n<\/div>\n

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TREND 1: Massage Fosters Overall Wellness\u00a0<\/span><\/h3>\n

People receive massage therapy for many reasons. But according to a new study\u2014the largest and most comprehensive ever conducted on the subject\u2014the prevalence of visits to massage therapists is higher than one might have imagined, and the reasons may be surprising.<\/span>\u00a0<\/span><\/p>\n

In this study, using data from more than 27,000 people surveyed as part of the 2022 round of the annual National Health Interview Survey (NHIS), researchers at Baylor University found that 11.1% of U.S. adults \u2013 one in nine adult Americans or nearly 30 million people \u2013 visited a massage therapist in 2021 for any reason. This study found that 8.5% used massage therapy for overall health and 6.0% did so to help with pain.<\/span>\u00a0<\/span><\/p>\n

\u201cWhat our study shows is that it\u2019s probably no longer helpful to label massage as an \u2018alternative\u2019 therapy, with all the marginality the term conveys,\u201d said Jeff Levin, PHD, professor of epidemiology and population health. \u201cLicensed massage therapists ought to be respected as mainstream practitioners, whose profession provides a therapeutic approach not just to address pain and functional challenges, but to foster wellness and overall wellbeing, both physical and emotional. Everyone can benefit from working with a skilled massage therapist. They\u2019re the hidden gems in the healthcare system.\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Resources<\/span><\/b>\u00a0<\/span><\/p>\n