{"id":42344,"date":"2025-03-25T14:06:23","date_gmt":"2025-03-25T18:06:23","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?p=42344"},"modified":"2025-03-31T13:31:13","modified_gmt":"2025-03-31T17:31:13","slug":"wellness-communities-real-estate-trends-for-2021","status":"publish","type":"post","link":"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2025\/03\/25\/wellness-communities-real-estate-trends-for-2021\/","title":{"rendered":"Wellness Communities & Real Estate Trends for 2021"},"content":{"rendered":"

Wellness Communities & Real Estate <\/strong>Initiative<\/h1>\n

2021 Trends<\/h2>\n

\"\"<\/p>\n

TREND 1: <\/strong>CREATED \u201cON PURPOSE\u201d\u2014NOT IN NAME ONLY<\/h3>\n

Sustainable wellness communities are becoming more and more intentional from initial concept planning to purposeful activation. Healthy environments that are mindful of the environment are the new expectation for consumers and residents. These built environments are being proactively envisioned, designed and built on purpose\u2014fueled by an intentional wellness vision that will endure for generations. Wellness is not an afterthought. It is the primary intention of wellness communities.<\/p>\n

    \n
  1. So what?: Many \u201cwellness\u201d communities are wellness only in name. Authentic wellness communities are designed on purpose from the beginning and at every stage of development with the intention of improving people\u2019s lives.<\/li>\n<\/ol>\n

    TREND 2:\u00a0 <\/strong>ALL SIZES MATTER\u2014PRINCIPLES OF WELLNESS COMMUNITIES APPLIED AT ANY SCALE<\/h3>\n

    Consumers are demanding wellness in their built environments. Forward-thinking developers realize the elements of the most transformational wellness communities are scalable\u2014they work at the large scale and the smaller scale\u2014a multiphase master plan in North America, a four-home neighborhood in Switzerland, a revitalized Borghi in Italy, an office park in Singapore, and more.<\/p>\n

      \n
    1. So what?: Wellness can function at any scale, and although solutions vary with the size of the project, the principles of wellness communities are meaningfully applied to guide the development of communities at any scale.<\/li>\n<\/ol>\n

      TREND 3: <\/strong>PEOPLE FIRST\u2014VERSUS BRICKS AND MORTAR FOCUS<\/h3>\n

      Wellness communities are becoming truly impactful by being focused on and driven by delivering human-centric benefits that enhance the wellbeing of the people who engage with the community, which in turn drives value and reputation of the real estate for the developer. Starting with the end users\u2019 experience and creating tangible health benefits is key.<\/p>\n

        \n
      1. So what?: We have focused on bricks and mortar for way too long as wellness integration was \u201ctoo expensive.\u201d Today, \u201ctoo expensive\u201d has been redefined, and the true value is in the tangible, meaningful things that improve people\u2019s lives.<\/li>\n<\/ol>\n

        TREND 4: <\/strong>UNIQUELY CONTEXTUAL\u2014RESPONDING TO THE LOCAL CONTEXT<\/h3>\n

        Adaptable and responsive to local contexts, new wellness communities are not formulaic or measured by a checklist that must be followed rigorously. They are guided, and inspired by, a set of key elements that improve people\u2019s lives in the relevant context and at the right levels for each unique community.<\/p>\n

          \n
        1. So what?: What makes life better in one place doesn\u2019t necessarily mean living better somewhere else. Wellness communities respond to the local context with solutions that have the greatest and longest-lasting impact.<\/li>\n<\/ol>\n

          TREND 5: <\/strong>ACCELERATED AND ACTIVATED\u2014REQUIRES PROGRAMMING, OPERATIONAL SUPPORT AND CONTINUED EVOLUTION\u2014NEVER FINISHED<\/h3>\n

          Wellness communities are immersive, reactive and dynamic. They are also planned and programmed. Wellness is not passive. It is not simply providing a spa or a garden. It is activated<\/em> in the spaces in between and activities within. It requires programming and operational support. The key is to adapt and continue to evolve over time and accelerate the wellbeing of community occupants. Wellness communities are never \u201cfinished.\u201d They evolve, and so does their activation. More \u201chuman-centric\u201d than \u201cbuilding-centric,\u201d they are inclusive, living, breathing and engaging places that activate wellbeing for life.<\/p>\n

            \n
          1. So what?: How many spas, gyms and community gardens have been left to die or didn\u2019t evolve when needs did or the opportunity was there? Activation is an iterative way of thinking and something that never stops.<\/li>\n<\/ol>\n

            TREND 6: <\/strong>AN EAR TO THE PAST AND AN EYE TO THE FUTURE\u2014PROVIDES INSPIRATION<\/h3>\n

            Holistic wellness communities celebrate traditional wellness practices proven over thousands of years and creatively infuse them, where appropriate, into today\u2019s new wellness communities. We learn from past successes and failures to plan the communities of tomorrow.<\/p>\n

              \n
            1. So what?: The piazza inspires town squares and placemaking. A day of rest inspires digital detoxing and deeper social connectivity.<\/li>\n<\/ol>\n ","protected":false},"excerpt":{"rendered":"

              Wellness Communities & Real Estate Initiative 2021 Trends TREND 1: CREATED \u201cON PURPOSE\u201d\u2014NOT IN NAME ONLY Sustainable wellness communities are becoming more and more intentional from initial concept planning to purposeful activation. Healthy environments that are mindful of the environment are the new expectation for consumers and residents. These built environments are being proactively envisioned, designed and built on purpose\u2014fueled by an intentional wellness vision… <\/p>\n","protected":false},"author":170,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"content-type":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[1],"tags":[154],"class_list":["post-42344","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-2021-trends","wpautop","clearfix"],"yoast_head":"\nWellness Communities & Real Estate Trends for 2021 - Global Wellness Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2025\/03\/25\/wellness-communities-real-estate-trends-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wellness Communities & Real Estate Trends for 2021 - Global Wellness Institute\" \/>\n<meta property=\"og:description\" content=\"Wellness Communities & Real Estate Initiative 2021 Trends TREND 1: CREATED \u201cON PURPOSE\u201d\u2014NOT IN NAME ONLY Sustainable wellness communities are becoming more and more intentional from initial concept planning to purposeful activation. 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