{"id":37682,"date":"2024-03-26T17:55:12","date_gmt":"2024-03-26T21:55:12","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?page_id=37682"},"modified":"2024-12-10T16:23:58","modified_gmt":"2024-12-10T21:23:58","slug":"wellness-policy-toolkit-03-27-24","status":"publish","type":"page","link":"https:\/\/globalwellnessinstitute.org\/press-room\/press-releases\/wellness-policy-toolkit-03-27-24\/","title":{"rendered":"Global Wellness Institute Releases Wellness Policy Toolkit That Proposes an Entirely New Paradigm, Moving the Focus from Wellness Tourism to Wellness IN Tourism"},"content":{"rendered":"

Media Contact: Beth McGroarty
\nbeth.mcgroarty@globalwellnessinstitute.org<\/a>\u00a0\u2022 +1.213.300.0107<\/p>\n

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All GWI Press Releases<\/a> | \u00a0Press Image Gallery<\/a>\u00a0\u00a0 | \u00a0Global Wellness Institute Press Room<\/a>\u00a0 \u00a0| Global Wellness Summit<\/a><\/strong><\/p>\n

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Global Wellness Institute Releases Wellness Policy Toolkit That Proposes an Entirely New Paradigm, Moving the Focus from Wellness Tourism to Wellness IN Tourism <\/strong><\/h3>\n


\nThe report presents policy ideas that move beyond the narrow goals of attracting luxury resorts and wealthy tourists to strategies that would bring more wellbeing to all\u2014travelers, residents, and the destination. GWI also releases first compilation of wellness tourism market data, 2012-2027
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Miami, FL \u2013 March 27, 2024 \u2013 <\/strong>The non-profit Global Wellness Institute (GWI), the leading research organization for the wellness industry, today released a new report, Wellness Policy Toolkit: Wellness in Tourism<\/em>. It\u2019s the latest in GWI\u2019s policy series, and puts forth numerous actions for every stakeholder\u2014whether government or travel industry leaders\u2014to bring wellness to all in the context of tourism.<\/p>\n

Importantly, the report introduces a new paradigm, which broadens the focus from wellness tourism to wellness IN tourism.<\/p>\n

As such, the toolkit does not rehash wellness tourism strategies that focus on developing luxury spa resorts and bringing in high-spend tourists. Rather, the aim is to unite the concepts of wellness and tourism in the broadest possible sense, and to present policy ideas that help everyone. It outlines numerous strategies that would enhance the quality of place for tourists, make tourism more successful and, at the same time, improve the wellbeing of both local residents and the destination. The report identifies six key barriers currently preventing wellness tourism from delivering those broader-based health and wellbeing benefits, and details six areas of policy action that could solve for those problems.<\/p>\n

\u201cWellness tourism does not exist in a vacuum and wellness travelers cannot be confined to a bubble,\u201d said Ophelia Yeung, GWI senior research fellow. \u201cFor those who want to succeed long-term in wellness tourism, it is only logical to focus more attention on the wellness of the place\u2014including the local wellness infrastructure, the wellness of its people, and the destination.\u201d<\/p>\n

DOWNLOAD<\/strong> the full (free) report here.<\/a><\/p>\n

Who is this toolkit for? <\/strong>It\u2019s designed to help anyone interested in policy approaches that embed wellness broadly into tourism, placemaking, and local development. The strategies presented cut across wellness tourism, sustainable and responsible tourism, equitable wellness, quality of life, placemaking, and \u201cplacekeeping.\u201d As such, they can be pursued by those working in hospitality and tourism businesses, tourism promotion, destination management, economic development, or by those representing the wellbeing of workers and the community, and the protection of cultural heritage and the environment.<\/p>\n

Six problems confronting wellness tourism, and policy actions that can tackle them:<\/strong>\u00a0<\/strong><\/p>\n

The heart of the toolkit is laying out the key obstacles preventing wellness tourism from delivering broad-based health and wellbeing benefits to local destinations, residents and tourists. The report then outlines a wide array of policy actions that can address each issue.<\/p>\n