{"id":37647,"date":"2024-03-25T17:27:11","date_gmt":"2024-03-25T21:27:11","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?page_id=37647"},"modified":"2026-01-27T16:17:35","modified_gmt":"2026-01-27T21:17:35","slug":"2024-wellness-policy-toolkit-wellness-in-tourism","status":"publish","type":"page","link":"https:\/\/globalwellnessinstitute.org\/industry-research\/2024-wellness-policy-toolkit-wellness-in-tourism\/","title":{"rendered":"2024 Wellness Policy Toolkit: Wellness In Tourism"},"content":{"rendered":"<h1 style=\"text-align: left;\">Wellness Policy Toolkit: Wellness In Tourism<\/h1>\n<div class=\"wrc-column-grid wrc-column-grid-5\">\n<div  class=\"wrc-column wrc-column-width-2 wrc-column-start\" >\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46988\" src=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/10\/2024-Wellness-Policy-Toolkit-Wellness-In-Tourism-294x300.png\" alt=\"\" width=\"400\" height=\"409\" srcset=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/10\/2024-Wellness-Policy-Toolkit-Wellness-In-Tourism-294x300.png 294w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/10\/2024-Wellness-Policy-Toolkit-Wellness-In-Tourism-1002x1024.png 1002w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/10\/2024-Wellness-Policy-Toolkit-Wellness-In-Tourism-768x785.png 768w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/10\/2024-Wellness-Policy-Toolkit-Wellness-In-Tourism-1504x1536.png 1504w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/10\/2024-Wellness-Policy-Toolkit-Wellness-In-Tourism-2005x2048.png 2005w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/10\/2024-Wellness-Policy-Toolkit-Wellness-In-Tourism-600x613.png 600w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/10\/2024-Wellness-Policy-Toolkit-Wellness-In-Tourism-24x24.png 24w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/10\/2024-Wellness-Policy-Toolkit-Wellness-In-Tourism-48x48.png 48w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div  class=\"wrc-column wrc-column-width-3 wrc-column-end\" >\n<p><strong>WELLNESS POLICY SERIES<\/strong><\/p>\n<p><em>Wellness Policy Toolkit: Wellness In Tourism<\/em> introduces a new paradigm, which broadens the focus from wellness tourism to <em>wellness in tourism<\/em>. As such, the toolkit does not rehash wellness tourism strategies that seek to develop luxury spa resorts and bring in high-spend tourists. Rather, the aim to is unite the concepts of wellness and tourism in the broadest possible sense: How can wellness support tourism? And, how can tourism support the wellness of travelers, destinations, and local residents? The toolkit identifies six key barriers that are currently preventing wellness tourism from delivering broad-based health and well-being benefits. It then presents policy ideas that help everyone reap more benefits from tourism: enhancing the quality of place for tourists, making tourism more successful, and improving the well-being of local residents and the destination. For more information, see GWI\u2019s <strong><a href=\"https:\/\/globalwellnessinstitute.org\/wellness-policy-series\/\">Wellness Policy Series<\/a><\/strong>.<\/p>\n<p><strong><a class=\"sqs-block-button-element--medium sqs-block-button-element\" style=\"text-decoration: none; background-color: #70af0c; padding: 8px 12px; margin: 5px 0; display: inline-block; color: #fff;\" href=\"https:\/\/share.hsforms.com\/1cIMscIxXQcispX5jDN1Axgq2ann\" target=\"_blank\" rel=\"noopener\">DOWNLOAD FREE COPY<\/a>\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<p><!-- .wrc-column-grid --><\/p>\n<hr \/>\n<h4>Who should use the wellness in tourism toolkit?<\/h4>\n<p>This toolkit is designed to help anyone interested in policy approaches that embed wellness broadly into tourism, placemaking, and local development. The policy strategies presented cut across wellness tourism, sustainable and responsible tourism, equitable wellness, quality of life, placemaking, and placekeeping. As such, they can be pursued by those working in hospitality and tourism businesses, tourism promotion, destination management, economic development; those representing the well-being of workers and the community; and those advocating for the protection of cultural heritage and the environment.<\/p>\n<p><a href=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2024\/03\/GWI-Wellness-Policy_Tourism_graphic.pdf\" target=\"_blank\" rel=\"attachment noopener wp-att-34240\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-37698 size-full\" src=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2024\/03\/GWI-Wellness-Policy_Tourism_graphic.png\" alt=\"\" width=\"1200\" height=\"646\" srcset=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2024\/03\/GWI-Wellness-Policy_Tourism_graphic.png 1200w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2024\/03\/GWI-Wellness-Policy_Tourism_graphic-300x162.png 300w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2024\/03\/GWI-Wellness-Policy_Tourism_graphic-1024x551.png 1024w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2024\/03\/GWI-Wellness-Policy_Tourism_graphic-768x413.png 768w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2024\/03\/GWI-Wellness-Policy_Tourism_graphic-600x323.png 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>Wellness Policy Toolkit: Wellness In Tourism Who should use the wellness in tourism toolkit? This toolkit is designed to help anyone interested in policy approaches that embed wellness broadly into tourism, placemaking, and local development. The policy strategies presented cut across wellness tourism, sustainable and responsible tourism, equitable wellness, quality of life, placemaking, and placekeeping. As such, they can be pursued by those working in&hellip; <\/p>\n","protected":false},"author":4,"featured_media":52266,"parent":9219,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"content-type":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[],"class_list":["post-37647","page","type-page","status-publish","has-post-thumbnail","hentry","wpautop","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2024 Wellness Policy Toolkit: Wellness In Tourism - Global Wellness Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/globalwellnessinstitute.org\/industry-research\/2024-wellness-policy-toolkit-wellness-in-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Wellness Policy Toolkit: Wellness In Tourism - Global Wellness Institute\" \/>\n<meta property=\"og:description\" content=\"Wellness Policy Toolkit: Wellness In Tourism Who should use the wellness in tourism toolkit? This toolkit is designed to help anyone interested in policy approaches that embed wellness broadly into tourism, placemaking, and local development. The policy strategies presented cut across wellness tourism, sustainable and responsible tourism, equitable wellness, quality of life, placemaking, and placekeeping. 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