{"id":32985,"date":"2022-12-27T11:27:57","date_gmt":"2022-12-27T16:27:57","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?p=32985"},"modified":"2025-10-20T12:03:05","modified_gmt":"2025-10-20T16:03:05","slug":"hydrothermal-initiative-trends-for-2022","status":"publish","type":"post","link":"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2022\/12\/27\/hydrothermal-initiative-trends-for-2022\/","title":{"rendered":"Hydrothermal Initiative Trends for 2022"},"content":{"rendered":"

Hydrothermal<\/strong> Initiative<\/h1>\n

2022 Trends<\/h2>\n

TREND 1: Modern Urban Bathhouses<\/h3>\n

There\u2019s a renaissance of the centuries\u2019 old tradition of \u201ccommunal bathing\u201d occurring in cities across the world. Urban bathhouses in all shapes and sizes, featuring a wide diversity of rooms with varying temperatures\u2014from saunas and banyas to steam rooms and hammams, as well as pools featuring local waters, be they minerally-enhanced, salt water, or naturally treated waters\u2014are popping up to heal and comfort pandemic-weary cities across the globe. Some are small and personal (like AIRE Ancient Baths in New York City, London and Barcelona), while others are on a much grander scale, serving hundreds (and even thousands in the case of Therme Group\u2019s wellness water playgrounds which are dotted throughout Europe and heading to North America). The Global Wellness Summit also called out the rise in urban bathhouses it its annual Global Wellness Trends Report.<\/p>\n

Source: Global Wellness Annual Trends Report. Available at:\u00a0The Future of Wellness 2022<\/a><\/p>\n

TREND 2: Social Sauna-ing \u2013 More Experiential\/Accessible Sweat Bathing<\/h3>\n

Many cultures attribute sauna use and contrast therapy with better sleep, stress reduction, detoxification, increased immunity, improved aerobic endurance and even happiness (the Finnish are some of the happiest people on earth). With medical studies pointing to clear benefits of sauna bathing, we\u2019re seeing the adoption of sauna (and other sweat bathing practices) on the rise, and, in some surprising places.<\/p>\n

For example, in London, a set of rooftop saunas offer private sessions with views of the London skyline, giving guests \u201ca way of connecting with themselves and the outdoors all year-round.\u201d Entry is affordable and guests get a bonus social experience: privileged entry to an adjacent, and popular, rooftop bar. Floating saunas pepper the Norwegian waterways, bringing locals and tourists together for a common wellness experience. \u201cFloating saunas are a megatrend in north Europe with spas creating satellite\u00a0wellness hubs designed to connect people with nature and as a way to offer private sauna experiences in delightfully unexpected places, often near a cold body of water for a natural cool down,\u201d said Lasse Eriksen, President, Norwegian Sauna Association.<\/p>\n

There\u2019s also a rise in large, communal event saunas that seat 40+ people to enjoy ceremonies, such as Sauna Aufguss, a modern take on an old Finnish ritual where \u201csauna masters\u201d waved dancing towels to circulate heat, humidity and aromas. Today, Sauna Aufguss has evolved into performative storytelling, complete with costumes, singing, chanting and even laser and smoke shows. Aufguss is so popular in Europe, that there is an annual Aufguss World Championship, which will be hosted in the Netherlands in 2022. This trend has made its way to North America: a new event sauna recently opened at Awana Spa & Wellness at Resorts World in Las Vegas, and another is expected to open in Brooklyn\u2019s World Spa later this year.<\/p>\n

Source:\u00a0Rooftop London Sauna. Available at:\u00a0Sauna London: Rooftop Sauna experience in East London \u2014 NETIL360<\/p>\n

TREND 3: Cold Makes a Comeback, Especially Snow<\/h3>\n

Call it the \u201cWim Hof effect\u201d or the popularizing of cryotherapy, but we\u2019re seeing both residential and commercial wellness embracing the benefits of cooling down. Proper hydrothermal bathing is a cycle of \u201cheat-cold-rest\u201d repeated 2-3 times. Bathers first experience high heat (sauna, banya, steam room, etc.), followed by a cool down (cold shower, ice bath, snow room or plunge pool), then, importantly, a period of relaxation to stabilize body temperature.<\/p>\n

Why snow? Advances in indoor snow technology has made it easier for spas to introduce cold therapy. There\u2019s something so gentle, yet effective, about the cold therapy benefits of a snow room. Walking into a snow-filled room gives all the benefits of contrast therapy without the shocking, freezing wetness of a plunge pool (water conducts temperature more efficiently than air so 45\u00b0F water \u201cfeels\u201d colder than air at 45\u00b0F). Snow rooms have the added benefit of being able to deeply inhale cold air all year round\u2014something that is great for respiratory health.<\/p>\n

TREND 4: Thinking\u00a0\u201cOutside the Building\u201d<\/h3>\n

The pandemic served as a reminder to all of the benefits of nature and fresh air. This appreciation of the great outdoors and biophilic design has made nature a highly sought-after feature in both residential and commercial bathing areas. Look for more creative uses of outdoor\/garden spaces and watch as developers finally bring spas out of the basement and into the natural light. Another benefit of having easy access to fresh air is that, in some parts of the world, outdoor spaces can offer a natural cool down, eliminating the need for built cold features.<\/p>\n

In the UK, more than 2million GBP has gone into creating an outdoor spa experience.<\/p>\n

Source: The Rabbit Hotel & Retreat. Available at:\u00a0The Rabbit Hotel & Retreat<\/a>,<\/p>\n

TREND 5: Wellness-at-Home Goes BIG<\/h3>\n

For those who can afford it, bringing 5-star bathing features into the home is becoming a real thing. Whereas previously, there might have been an appetite for a small sauna and maybe a steam shower, now homes are being outfitted as full-scale spas (perhaps now that we\u2019ve lived through a pandemic, some homeowners don\u2019t want to risk another loss of their local spa facilities). There is a home in Los Angeles currently under construction which will feature a full-size sauna, hammam and snow room\u2014something that would have been near impossible to imagine a couple of years ago.<\/p>\n

TREND 6: Beyond Physical Wellness: Extolling Mental Health and Sleep Benefits<\/h3>\n

\u201cMental wellness\u201d and \u201csleep hygiene\u201d have both become common concepts throughout the past few years as we collectively look for ways to stay positive and get enough ZZZs. Contrast therapy and hydrothermal bathing are self-care rituals that gently pamper and lull the body and mind into deep relaxation. Add a dash of nutrient-rich waters and the benefits are further magnified and can be targeted to treat various skin or health ailments. Throw in the communal act of sweating and detoxifying together brings a layer of connection and community to the act. All these attributes lead to reduced stress, increased feel-good hormones and even better sleep. Expect more studies and more focus on the less obvious benefits of hydrothermal bathing.<\/p>\n

TREND 7: Touchless and Self-Service<\/h3>\n

Hydrothermal bathing is the original and longest standing touchless and self-service treatment around. Both were in high demand throughout the pandemic, but it\u2019s also a great way to deliver wellness benefits to the masses at accessible prices and with a strong return on investment (no highly trained therapists required). We are also seeing treatment rooms get more high-tech and offer touchless massage and other experiences that don\u2019t require hands-on therapists.<\/p>\n

TREND 8: Fitness Meets Wellness<\/h3>\n

We\u2019re predicting a greater focus on holistic wellness in new and existing gyms and fitness centers. In a post-pandemic landscape, holistic wellness is arguably the biggest trend there is, and progressive gyms are evolving into new \u201csocial wellness clubs\u201d that go beyond weightlifting and traditional exercise classes to include recovery stations and evidence-based communal bathing. The wellness benefits of regular sauna bathing, which, combined with cold therapy, is a great tool for reducing inflammation and muscle soreness, and is something gyms across the world are in a unique position to capitalize on both for members\u2019 overall wellness and as a positive impact on a club\u2019s bottom line.<\/p>\n ","protected":false},"excerpt":{"rendered":"

Hydrothermal Initiative 2022 Trends TREND 1: Modern Urban Bathhouses There\u2019s a renaissance of the centuries\u2019 old tradition of \u201ccommunal bathing\u201d occurring in cities across the world. 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