{"id":32147,"date":"2022-10-31T20:59:36","date_gmt":"2022-11-01T00:59:36","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?page_id=32147"},"modified":"2024-12-10T16:24:07","modified_gmt":"2024-12-10T21:24:07","slug":"in-pursuit-of-wellness-release","status":"publish","type":"page","link":"https:\/\/globalwellnessinstitute.org\/press-room\/press-releases\/in-pursuit-of-wellness-release\/","title":{"rendered":"GWI Introduces \u201cIn Pursuit of Wellness: The Art & Science of Living Well,\u201d a New Digital Series Produced by BBC StoryWorks for the GWI"},"content":{"rendered":"

Media Contact: Beth McGroarty
\nbeth.mcgroarty@globalwellnessinstitute.org<\/a>\u00a0\u2022 +1.213.300.0107<\/p>\n

\n

All GWI Press Releases<\/a> | \u00a0Press Image Gallery<\/a>\u00a0\u00a0 | \u00a0Global Wellness Institute Press Room<\/a>\u00a0 \u00a0| Global Wellness Summit<\/a><\/strong><\/p>\n

\n

The Global Wellness Institute Introduces \u201cIn Pursuit of Wellness: The Art & Science of Living Well,\u201d a New Digital Series Produced by BBC StoryWorks<\/em> for the GWI <\/strong><\/h3>\n

This extraordinary new series of films and stories explores wellness in a new way: its importance in every aspect of our lives, the science behind both ancient traditions and modern innovations, and the inspirational pioneers around the world expanding the horizons of wellness to be more inclusive and accessible. The series had its world premiere today at the Global Wellness Summit in Tel Aviv<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Miami, FL \u2013 November 1, 2022<\/strong> \u2013 The Global Wellness Institute (GWI), the leading research and educational resource for the $4.4 trillion global wellness industry,\u00a0today announced the global launch of \u201cIn Pursuit of Wellness: The Art & Science of Living Well<\/a>\u201d, a new digital series produced by BBC StoryWorks<\/em>, the commercial content division of BBC Studios<\/em>, for the GWI.<\/p>\n

Wellness is often narrowly perceived, marketed, and covered in the media as something costly and exclusive. This fascinating series of films and stories takes a dramatically different, more expansive approach to the multi-faceted wellness movement. It asks what true wellness is, exploring a range of ancient traditions and modern innovations, and the science underpinning them. The series takes us on a journey around the world to meet the pioneers pushing the boundaries of wellness in more accessible and achievable directions, and the inspirational individuals and groups that are taking care of themselves in both ancient and cutting-edge ways. The films explore a traditional tea ceremony in South Korea, office buildings working hard to support our wellbeing, and how answers to some of the questions about life on Earth can be found in outer space. The series also shines a light on wellness practices at work all around us, and how the very act of being human\u2013moving, laughing, breathing, celebrating, giving, and appreciating\u2013can transform our health and wellbeing.<\/p>\n

Over the last year, the Global Wellness Institute\u2019s research and executive team has worked closely with BBC StoryWorks\u2019<\/em> producers on the series, helping to ground it in research and evidence. The non-profit GWI tapped its global network of wellness leaders by issuing a \u201cCall for Stories\u201d in 2021, and worked with BBC StoryWorks<\/em> to identify individuals and organizations taking a creative and inclusive approach to wellness. The series is expected to reach tens of millions of people globally and generate 80 million impressions on BBC.com during the 12-month digital campaign, vastly expanding the GWI\u2019s community and mission of \u201cempowering wellness worldwide.\u201d<\/p>\n

The series premiered today at the Global Wellness Summit<\/a> being held in Tel Aviv, where Simon Shelley, vice president, and Vlada Tusco, senior partnerships manager, at BBC StoryWorks, <\/em>unveiled new films. One revealing how music can tap into brain regions that help neurodiverse children express themselves in new ways and another exploring how young Kenyans are finding new appreciation for the benefits of traditional healing plants.<\/p>\n

Explore the \u201cIn Pursuit of Wellness\u201d films and articles here:<\/strong> www.inpursuitofwellnessseries.com<\/a><\/p>\n

Watch the trailer <\/strong>here.<\/strong><\/a><\/p>\n

\u201cIt\u2019s a true honour to be the official presenters of this ground-breaking new series and to have worked with the brilliant minds, producers, and writers at BBC StoryWorks<\/em> over the last year,\u201d said Nancy Davis, GWI chief creative officer and executive director. \u201cThis series is game-changing because it helps usher in a new era of wellness and how it is explored in the media: A wellness era that is more authentic, inclusive and joyful; more rigorous and science-based; and one that celebrates the pioneers in\u2013and cultures of\u2013wellness that are making a real impact on real people. It is also pivotal for the GWI, as the power of BBC\u2019s global platform and audience will exponentially broaden our reach and community.\u201d<\/p>\n

\u201cLooking after ourselves and each other is fundamental, and yet it can often be forgotten about or misinterpreted,\u201d said Simon Shelley, vice president of BBC Programme Partnerships \u2013 part of BBC StoryWorks<\/em>. \u201cWe hope that defining wellness through the lens of people across the globe, who are keeping well and striving to function at their best with traditional and modern rituals, inspires viewers at whatever stage of a wellness journey that they are on. It\u2019s been a privilege to work with the Global Wellness Institute.\u201d<\/p>\n

Join the conversation on social media via the #InPursuitOfWellness <\/strong>hashtag.<\/p>\n

Images can be found here<\/a>.<\/strong><\/p>\n

 <\/p>\n

About the Global Wellness Institute<\/strong>: The\u00a0Global Wellness Institute<\/a>\u00a0(GWI), a non-profit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future. GWI positively impacts global health and wellness by educating public institutions, businesses and individuals on how they can work to prevent disease, reduce stress and enhance the overall quality of life. Its mission is to empower wellness worldwide.<\/p>\n

 <\/p>\n ","protected":false},"excerpt":{"rendered":"

Media Contact: Beth McGroarty beth.mcgroarty@globalwellnessinstitute.org\u00a0\u2022 +1.213.300.0107 All GWI Press Releases | \u00a0Press Image Gallery\u00a0\u00a0 | \u00a0Global Wellness Institute Press Room\u00a0 \u00a0| Global Wellness Summit The Global Wellness Institute Introduces \u201cIn Pursuit of Wellness: The Art & Science of Living Well,\u201d a New Digital Series Produced by BBC StoryWorks for the GWI This extraordinary new series of films and stories explores wellness in a new way:… 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