{"id":29471,"date":"2022-06-28T17:38:03","date_gmt":"2022-06-28T21:38:03","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?page_id=29471"},"modified":"2026-01-12T14:52:59","modified_gmt":"2026-01-12T19:52:59","slug":"gwilaunchesweb3_0_initiative","status":"publish","type":"page","link":"https:\/\/globalwellnessinstitute.org\/press-room\/press-releases\/gwilaunchesweb3_0_initiative\/","title":{"rendered":"GWI Launches Web 3.0 Initiative"},"content":{"rendered":"

Media Contact: Beth McGroarty
\nbeth.mcgroarty@globalwellnessinstitute.org<\/a>\u00a0\u2022 +1.213.300.0107<\/p>\n

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Global Wellness Institute Launches Web 3.0 Initiative to Explore the Future Intersections between Technology and the Multitrillion-Dollar Wellness Economy<\/strong><\/h3>\n

Industry veteran Mia Kyricos, software pioneer Frank Pitsikalis, and other global technologists and wellness entrepreneurs will examine how the metaverse, NFTs, cryptocurrency, and more will transform the business of wellness
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Miami, FL \u2013 June 29, 2022 <\/strong>\u2013 <\/strong>The nonprofit Global Wellness Institute\u2122 (GWI), the leading research and educational resource for the $4.4 trillion global wellness industry, announced today the launch of a Web 3.0 initiative.\u00a0The project joins GWI\u2019s portfolio of 34 diverse global initiatives<\/a> and comes at a time when the metaverse and other developments in technology stand to disrupt the business of wellness and society at large.<\/p>\n

\u201cThe wellness industry, as noted in The Future of Wellness 2022 Trend Report<\/a>, has notoriously been slow to embrace technology,\u201d said Mia Kyricos, president and founder of wellness advisory firm Kyricos & Associates LLC<\/a>, GWI Advisory Board member, and founding chair of the Web 3.0 Initiative. \u201cThis is our opportunity to seize the moment and prepare ourselves for a fast-emerging Web 3.0 world. This includes hot topics like the metaverse as a force not only for business growth but also societal good, as it could boost the wellbeing of our planet\u2019s citizens in dramatically new ways.\u201d<\/p>\n

The initiative is vice-chaired by Frank Pitsikalis, former CEO and founder of ResortSuite, a leading provider of spa, wellness and hospitality software, acquired by Agilysys<\/a> in 2021. It will focus on helping wellness business leaders navigate and harness the power of Web 3.0-driven technology in a post-pandemic world.<\/p>\n

\u201cThis initiative is timely and much-needed: Technology is quickly transforming so much of human life, from how we work to how we heal; there remains much confusion about the impact the digital world has on our health; and wellness businesses are uniquely high-touch and often tech-averse,\u201d said Pitsikalis. \u201cWe felt a calling to tackle these issues\u2013and the new challenges and opportunities that Web 3.0 presents\u2013by bringing together leaders with informed perspectives from around the world.\u201d<\/p>\n

Kyricos, who has led global wellness innovation and brand strategy for companies such as Hyatt, Spafinder Wellness, and EXOS, believes true innovation often comes from leaders and disruptors outside of an industry. With this belief in mind, the initiative set out to gather members in academia, technology, digital design, finance, gaming, innovation, and other target industries. At the same time, it also aims to include wellness leaders from established, tech-driven companies and\/or those who are already working or advising in the space. Global representation and diversity are also top priorities for Kyricos, who will also serve as a judge for the Web 3-focused \u201cCall for Innovation: Wellness and the Metaverse\u201d competition at the 16th<\/sup>-annual Global Wellness Summit taking place in Tel Aviv later this year.<\/p>\n

Members of GWI\u2019s Web 3.0 Initiative currently include:<\/strong><\/p>\n