{"id":29388,"date":"2022-06-21T00:54:49","date_gmt":"2022-06-21T04:54:49","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/?page_id=29388"},"modified":"2024-12-10T16:24:11","modified_gmt":"2024-12-10T21:24:11","slug":"eight-global-wellness-trends","status":"publish","type":"page","link":"https:\/\/globalwellnessinstitute.org\/press-room\/press-releases\/eight-global-wellness-trends\/","title":{"rendered":"Eight Global Wellness Trends and How They Will Impact the Future of Fitness"},"content":{"rendered":"

Media Contact: Beth McGroarty
\nbeth.mcgroarty@globalwellnessinstitute.org<\/a>\u00a0\u2022 +1.213.300.0107<\/p>\n

\n

All GWI Press Releases<\/a> \u00a0 | \u00a0Global Wellness Institute Press Room<\/a>\u00a0 \u00a0| Global Wellness Summit<\/a><\/strong><\/p>\n

\n

Eight Global Wellness Trends and How They Will Impact the Future of Fitness<\/strong><\/h3>\n

Global Wellness Institute\u2019s CEO, Susie Ellis, presents \u201cThe Future of Wellness and Fitness\u201d at
\nIHRSA 2022; Trends include: the move to creatively combine fitness and nature; new \u201csurvivalist\u201d approaches, making people fit for a volatile future; and the fitness industry waking up to the inconvenient truths about toxic muscularity
\n<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Miami, FL \u2013 June 22, 2022 <\/strong>\u2013 <\/strong>The pandemic has sparked profound shifts in what consumers perceive as \u201ctrue wellness\u201d \u2013 what they want, need and expect has fundamentally changed. In a session taking place today (1-1:45PM EST) at IHRSA 2022<\/a> Miami (virtually and in person), the fitness industry will hear from Susie Ellis, CEO of the non-profit Global Wellness Institute<\/a> (GWI). Ellis\u2019s wellness career is very firmly rooted in fitness: she holds both a Bachelor of Arts in Recreation Administration and an MBA. She began her career as a fitness instructor, pivoting to spa and wellness during her years of working closely with spa pioneer Deborah Szekely, founder of both Rancho La Puerta and The Golden Door. Ellis also served as a board member of the California Governor’s Council on Physical Fitness and Sports alongside Arnold Schwarzenegger.<\/p>\n

In today\u2019s session, Ellis explores how the wellness trends identified for 2022 by the Global Wellness Summit (in its annual, in-depth report<\/a>) are specifically impacting the $738 billion physical activity economy, a sector that is set to nearly double to $1.2 trillion in 2025[1]<\/a>. \u201cThe Future of Wellness and Fitness\u201d explores eight 2022 wellness trends and how they will transform the future fitness industry.<\/p>\n

The Future of<\/u><\/strong> Fitness from a Wellness POV: 8 Trends<\/em><\/u><\/strong><\/p>\n

    \n
  1. Dirty Wellness: T<\/u><\/strong><\/em>he New \u201cNature Economy\u201d Impacts Fitness <\/u><\/strong><\/em><\/li>\n<\/ol>\n

    Getting down and dirty in nature is crucial to overall wellness. The health of the world\u2019s soil and its impact of on human health is being researched and lauded. This, combined with the ways the pandemic radically elevated the value we put on nature and wilderness is a huge opportunity for the fitness industry. Many of us turned to the great outdoors: walking, hiking, cycling, climbing, gardening, camping, flocking to lakes and oceans to swim. The result? An outdoor equipment market that is exploding, rustic glamping that trumps 5-star luxury resorts, and an explosion in outdoor fitness programming. The app NatureQuant is a metaphor for this fitness-to-nature shift: like a FitBit that measures and prescribes your 120-minutes weekly dose of nature.<\/p>\n

    The future? More creative, soulful nature-meets-movement experiences: from wild swimming to jaw-dropping walks. The new farm-wellness resort Heckfield Place in the UK offers a whole slate of farm-focused wellness and fitness experiences, from a \u201cFarm Fit\u201d circuit that has you jumping over hay bales and milk churns to forest meditation. At travel destinations, deep-in-nature fitness adventures are now squarely positioned as mental health journeys. Native Like Water\u2019s Mexican retreats use surf therapy to specifically tackle depression and PTSD. In St. Lucia, Windjammer Landing created Underwater Breathwork, a sunrise dive to amplify the calming benefits of scuba diving with healing breathwork.<\/p>\n

      \n
    1. Toxic Muscularity Comes Clean: The Fitness Industry Needs to Lead in the Male Body Positivity Movement<\/u><\/strong><\/em><\/li>\n<\/ol>\n

      Bulging biceps and rippling abs are being force-fed to men and boys on social media, by Hollywood, and by the fitness industry. This is creating a predictable negative effect on male body image and a rising crisis of male muscle dysmorphia, leading to obsessive dieting and weightlifting. <\/em>Steroid abuse, hiding in plain sight in the shape of actors, athletes, fitness influencers and action figures\u2013and the mental and physical consequences of this abuse (sometimes fatal)\u2013will be increasingly exposed.<\/p>\n

      The male equivalent of the conversation about unhealthily thin female models and Barbie dolls is finally happening. We\u2019ll see more support groups like DUDE Mental Health. More actors that represent the muscular ideal\u2014whether\u00a0Bodyguard\u00a0<\/em>star,\u00a0Richard Madden\u00a0or\u00a0Batman<\/em>,\u00a0Robert Pattison\u2014become critics of muscle-worshipping culture. More brands, like Rihanna\u2019s\u00a0Savage X Fenty\u00a0and\u00a0Bonobos blazing the trail for more realistic, less shredded male models.<\/p>\n

      Now it\u2019s time for the fitness industry to do some serious soul-searching about their relentless promotion of ripped, impossibly ideal male bodies\u2013and the performance-enhancing drugs that get boys and men there. We predict more fitness brands will step up as leaders in the male body positivity movement.<\/p>\n

        \n
      1. From Wellness Tech to Technological Wellness: Fitness Industry Doubles Down on Community\/Connections<\/u><\/strong><\/li>\n<\/ol>\n

        After two-plus years of digital wellness and fitness, consumers are now returning to real-world experiences in droves (Mindbody reports 83% are now booking in-person classes). The headlines now swirl about \u201cthe revenge of the gym,\u201d \u201cthe end of the home workout,\u201d and how gym brands like Planet Fitness and Lifetime are seeing surging revenues, while Peloton sees a drop in active users.<\/p>\n

        The future? In-real-life fitness brands will double down on community, on tribe-building, and on mental wellness, as their difference-maker. You see it everywhere: Tracy Anderson\u2019s buzzy fitness classes have added \u201cThe Work-In,\u201d community conversations about mindset and motivation and life that happen off the mat\u2013while SoulCycle founders\u2019 new \u201crelational fitness\u201d concept, Peoplehood, billed as a \u201cworkout for your soul\u201d is a metaphor for the new directions. Peoplehood leads with community rather than fitness (although stretching and breathwork are involved).<\/p>\n

          \n
        1. Senior Living Disrupted: Fitness needs to Address Older Bodies and Beginners with Simpler, More Joyful, More Functional Exercise
          \n<\/u><\/strong><\/li>\n<\/ol>\n

          A recent article in the Atlantic<\/em>,<\/a> \u201cWhat the Fitness Industry Doesn\u2019t Understand,\u201d questions an industry that has revolved around endless, buzzy new fitness concepts aimed narrowly at the young and already fit. It asks a crucial question: why is accessible, basic, beginner-level exercise treated like some niche? Why do gyms and studios lead with intense, overly complex routines that leave older people and novices behind?<\/p>\n

          Demographic shifts don\u2019t support this approach: for instance, our world is aging faster than ever in history. The future of fitness is simpler, more joyful, less punishing, more accessible, more welcoming, and more inclusive of all bodies and ages exercise for people who don\u2019t want to get ripped and instead seek a basic strength and movement approach.<\/p>\n

          A new generation of fitness leaders are focusing on simple skills that make an impact. Hampton Liu is all about making exercise approachable for any age or skill level and teaches a remedial online PE course for adults from his backyard, and has amassed millions of followers on social media. Planet Fitness\u2019s success comes from its beginner-friendly, low-cost proposition; Kakana focuses on classes for people with limited mobility; Joyn and Form Fitness in Brooklyn are all about exercise for all bodies, ages, and ethnicities.<\/p>\n

            \n
          1. Urban \u201cWellness Playgrounds\u201d: Bringing Fitness to All<\/u><\/strong><\/li>\n<\/ol>\n

            The pandemic exposed just how unwell cities are. And now they\u2019re rethinking their centuries-old landscapes: moving away from cars, pollution, and endless consumerism and retail to develop far more green and communal spaces. They\u2019re rewilding their concrete jungles into urban forests, farms and wildlife oases. Cities\u2013in diverse, powerful ways\u2013are being reimagined around accessible and affordable wellness.<\/p>\n

            There are so many examples of the new \u201curban playgrounds,\u201d where nature meets wellness and fitness. New manmade beaches and boardwalks, free pop-up wellness and fitness classes, and even water sports are hitting some very unexpected cities: New York, Paris, London, Sydney, Madrid, Tokyo, to name a few. What a welcome wellness and fitness trend.<\/p>\n

            At London\u2019s new riverside park, The Tide, people can do a meditation circuit and take free classes like yoga. Madrid is spending $100 million to create 14 in-nature \u2018wellbeing hubs\u2019 across the city that mix sports and fitness activities. This democratic trend will provide an alternative to pricey boutique fitness\/wellness classes for urbanites.<\/p>\n

              \n
            1. Survivalist Wellness: The \u201cWhy\u201d of Fitness Changes to Becoming \u201cFit for a Volatile Future\u201d<\/u><\/strong><\/em>\u00a0<\/strong><\/em><\/li>\n<\/ol>\n

              The endless global crises\u2013from the pandemic to war in Ukraine\u2013have brought a significant shift in how we view self-care, recasting it to build readiness and resilience. The fast-rising global trend of functional fitness fits squarely here: movement that preps you for real-world, unpredictable activities and environments (building balance, coordination, basic strength and endurance)\u2013rather than only preparing you for yet another gym workout.<\/p>\n

              Lifting heavy, awkward objects; crawling, climbing and jumping more, for example. It\u2019s why F45\u2019s functional workout is one of the fastest-growing franchises in the world and why Laura Zerra\u2019s backcountry survivalist functional fitness model, which helps people build the grit to tough it out in unknown situations, has such buzz. And why there has been such an obsession with positive stress training such as the Iceman, Wim Hof\u2019s program, with extreme cold and breathwork challenges.<\/p>\n

              GQ just detailed<\/a> how the US Army\u2019s new, radically different physical fitness test (its first change in 40 years) says much about where fitness in general is headed. The new test is all about functional strength\/moves (not ones you do at the gym), from deadlifts to planks to sprinting while dragging a sled. Being \u201cmilitary fit\u201d is converging with becoming \u201cfuture fit,\u201d which is why functional \u201cBe Military Fit\u201d in the UK or \u201cMilitary Fit\u201d programs are rising.\u00a0<\/em><\/p>\n

                \n
              1. Certified Health & Wellness Coaches Are Rising: More Fitness Professionals Will Work with These Experts in Motivating Behavior Change<\/u><\/strong>\u00a0<\/strong><\/li>\n<\/ol>\n

                The world spends $8.3 trillion a year on healthcare and $4.4 trillion on wellness, and we still can\u2019t stem the tide of chronic disease. Behavior change is THE toughest nut. That\u2019s where the new certified wellness coaches come in: trained in evidence-based conversational techniques that get people discovering their internal motivation to hit realistic wellbeing goals, certified wellness coaches, unlike doctors, spend real time with people.<\/p>\n

                Having science-based training in helping people spark and stick to healthy changes is a skill anyone in health and wellness should have. More fitness and yoga practitioners are now getting certified in this coaching practice and even making it their new career. The future for certified health and wellness coaches is more and more collaboration. They will increasingly work with doctors, insurers, employers, physical therapists, fitness trainers, nutritionists, mental health professionals\u2026and people independently.<\/p>\n

                The future of healthcare, of wellness, and fitness, is increasingly a multidisciplinary team approach.<\/p>\n

                  \n
                1. Wellness Welcomes the Metaverse: Made for Fitness<\/u><\/strong><\/li>\n<\/ol>\n

                  No wellness sector will be as transformed by the metaverse as fitness\u2013from workouts as virtual multimedia events to an explosion of gamified models that pay you to move. It\u2019s telling that the first acquisition Meta (formerly Facebook) made was to buy Supernatural, a virtual reality platform for high-intensity workouts set in otherworldly worlds. The metaverse and fitness have unique synergies, where lifelike, super immersive worlds (that blend music, extraordinary visuals, wearables, star practitioners, etc.) can ramp up people\u2019s engagement with movement in new ways.<\/p>\n

                  Gamification is the hot fitness trend now. Companies like Mulu and Play Pulse use gaming to keep people motivated to compete with themselves and others. But now, every week, there seems to be a new move-to-earn company that pays people in various ways to exercise. Fitcoin, Walken and STEPN are among many new platforms that pay you cryptocurrency \u2013 and a study last month (by FitRated) found that 81% of Americans would be motivated to stay fit by earning cryptocurrency by exercising in the metaverse.<\/p>\n

                  Ness Rewards pays you for reaching fitness goals by giving you money off wellness brands. With Global Fit Club, members buy their NFT and earn free access to real gyms. These companies all launched in the last month or so. While there is much to work out with many of these move-to-earn models, one thing is clear: the metaverse will transform fitness and fitness will transform the metaverse\u2013as one of its true bright spots.<\/p>\n

                  Images and captions to accompany the trends can be found by clicking here<\/a>.<\/p>\n

                  About the Global Wellness Institute<\/strong>: The Global Wellness Institute<\/a> (GWI), a nonprofit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future. GWI positively impacts global health and wellness by educating public institutions, businesses and individuals on how they can work to prevent disease, reduce stress and enhance the overall quality of life. Its mission is to empower wellness worldwide.<\/p>\n

                   <\/p>\n

                  [1]<\/a> https:\/\/globalwellnessinstitute.org\/industry-research\/global-economy-physical-activity\/<\/a><\/p>\n ","protected":false},"excerpt":{"rendered":"

                  Media Contact: Beth McGroarty beth.mcgroarty@globalwellnessinstitute.org\u00a0\u2022 +1.213.300.0107 All GWI Press Releases \u00a0 | \u00a0Global Wellness Institute Press Room\u00a0 \u00a0| Global Wellness Summit Eight Global Wellness Trends and How They Will Impact the Future of Fitness Global Wellness Institute\u2019s CEO, Susie Ellis, presents \u201cThe Future of Wellness and Fitness\u201d at IHRSA 2022; Trends include: the move to creatively combine fitness and nature; new \u201csurvivalist\u201d approaches, making people… 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