{"id":21223,"date":"2021-05-10T08:00:22","date_gmt":"2021-05-10T12:00:22","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2021\/02\/17\/qa-melisse-gelula-copy\/"},"modified":"2025-05-20T13:46:00","modified_gmt":"2025-05-20T17:46:00","slug":"qa-sue-harmsworth","status":"publish","type":"post","link":"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/2021\/05\/10\/qa-sue-harmsworth\/","title":{"rendered":"Q&#038;A with Spa Industry Icon Sue Harmsworth: Why \u201cWellness\u201d Needs New Definitions"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"https:\/\/globalwellnessinstitute.org\/global-wellness-institute-blog\/category\/qa\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21925\" src=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/02\/QA_website_header.jpg\" alt=\"\" width=\"1297\" height=\"200\" srcset=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/02\/QA_website_header.jpg 1297w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/02\/QA_website_header-300x46.jpg 300w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/02\/QA_website_header-1024x158.jpg 1024w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/02\/QA_website_header-768x118.jpg 768w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/02\/QA_website_header-600x93.jpg 600w\" sizes=\"auto, (max-width: 1297px) 100vw, 1297px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23024 size-full alignright\" src=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/sueharmsworth_thumbnail.jpg\" alt=\"\" width=\"250\" height=\"250\" srcset=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/sueharmsworth_thumbnail.jpg 250w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/sueharmsworth_thumbnail-150x150.jpg 150w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/sueharmsworth_thumbnail-184x184.jpg 184w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/sueharmsworth_thumbnail-100x100.jpg 100w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/sueharmsworth_thumbnail-24x24.jpg 24w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/sueharmsworth_thumbnail-48x48.jpg 48w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/sueharmsworth_thumbnail-96x96.jpg 96w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span style=\"font-size: 19px; line-height: 22px; font-weight: bold;\"><em>Sue Harmsworth, spa industry visionary <\/em><\/span><\/p>\n<p><strong>Sue Harmsworth<\/strong> needs little introduction: She has spent five decades shaping the global spa, global wellness and beauty industries (responsible for designing 500+ spas in 65 countries), and her services were honored by Queen Elizabeth the Second. She founded the global brand ESPA in 1993, which she sold in 2017; is founder of Sue Harmsworth Ltd,<strong>\u00a0<\/strong>which advises owners and private equity firms on creating wellness destinations; and she sits on various boards, from <em>Forbes to the Global Wellness Institute (GWI). \u00a0<\/em><\/p>\n<p><span style=\"font-size: 19px; line-height: 22px; font-weight: bold;\">In this edition, <strong>Harmsworth discusses<\/strong>: <\/span><\/p>\n<ul>\n<li><strong>Why the term \u201cwellness\u201d has reached near meaninglessness\u2014and how we need new distinctions <\/strong><\/li>\n<li><strong>How integrative wellness resorts\u2014which marry \u201cserious\u201d and \u201clight\u201d wellness\u2014are the future but will require a whole new kind of operator<\/strong><\/li>\n<li><strong>How the pandemic experience is fueling consumer desire for wellness real estate\u2014and how more affordable communities are rising<\/strong><\/li>\n<li><strong>Why the spa practitioners of the future must be trained better and deeper<\/strong><\/li>\n<li><strong>What investment bet she would place in wellness <\/strong><\/li>\n<\/ul>\n<p><strong><span style=\"font-size: 19px; line-height: 22px; font-weight: bold;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17904 size-thumbnail alignleft\" src=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-150x150.jpg 150w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-300x300.jpg 300w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-1024x1024.jpg 1024w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-768x768.jpg 768w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-1536x1536.jpg 1536w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-600x600.jpg 600w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-184x184.jpg 184w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-100x100.jpg 100w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-24x24.jpg 24w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-48x48.jpg 48w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1-96x96.jpg 96w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2020\/04\/beth-1.jpg 1624w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Beth McGroarty, GWI VP of research and forecasting: In your recent master class with us, you discussed how the term \u201cwellness\u201d has become so oversaturated and overstretched it\u2019s reaching the point of meaninglessness. And that the time is now to make new distinctions. Talk more about this problem, what new distinctions need to be made, and why. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Harmsworth: <\/strong>I\u2019m starting to hate the word wellness (laughing) because it\u2019s become so generic it\u2019s utterly confusing the consumer. Everything is labeled \u201cwellness\u201d: You go to the supermarket, and you\u2019re overwhelmed. We need new terms and definitions\u2014and as an industry, we don\u2019t challenge ourselves enough to be clear with consumers. It\u2019s becoming a real issue with social media moving so fast and so much copying going on.<\/p>\n<p>The history of wellness and spa\u2014and the regional differences\u2014add to the confusion. What we think of as \u201cwellness\u201d\u2014all the ancient medical traditions from TCM to Ayurveda; amazing, centuries-old \u201ckurs\u201d at European health farms; the hydrothermal piece; advanced massage techniques\u2014these existed forever before modern \u201cwellness\u201d was born in the spa industry in the 90s.<\/p>\n<p>As the spa industry took off, the word and concept became confusing, and it has to do with what the US means by it versus the rest of the world. In the US, every beauty salon, or every two treatment rooms by a pool, suddenly became a \u201cspa\u201d\u2014not what I, as a European, would call one. When the spa movement became powerful in the 90s, stress was the overwhelming focus. The world was changing: Women were going back into the workforce, flying constantly became the norm, and technology was taking over the world. Stress was the huge issue, and most spas were built for relaxation\u2014from massages to meditation. What I would call \u201clight wellness\u201d\u2014with no negative connotations.<\/p>\n<p>But now, we have a much more complex set of modalities and advanced practitioners at wellness destinations. We have fitness\/sports, a much more serious nutrition and microbiome piece, spa, complementary medicine, and beauty\u2014but aesthetics as in both medicine\/machines and more non-invasive approaches. And we have more medical or \u201cserious\u201d wellness. But there can be confusion around \u201cmedical wellness\u201d for consumers: They may think it means traditional allopathic medicine and ask, why would I go to an expensive resort when I can do the same things with a specialist? The future of medicine at destinations is functional medicine and preventative, advanced testing and diagnostics: whether hormone analysis, 3D scanning analyzing bone density, muscle mass and visceral fat, or microbiome and nutrition testing. All to create a personalized health plan.<\/p>\n<p>So, you have \u201clight wellness,\u201d which spas and hospitality destinations have excelled at. You have medical or \u201cserious\u201d wellness, but it\u2019s different this time around: It\u2019s preventative, functional medicine and diagnostics. That\u2019s why I\u2019m so keen on new definitions and distinctions: \u201cWellness\u201d is too imprecise to mean anything. People have got to focus on what their consumers want and get clear about what they\u2019re delivering.<\/p>\n<p><figure id=\"attachment_23037\" aria-describedby=\"caption-attachment-23037\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23037 size-full\" src=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/HIGH345673_53955_377959.jpg\" alt=\"\" width=\"1200\" height=\"674\" srcset=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/HIGH345673_53955_377959.jpg 1200w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/HIGH345673_53955_377959-300x169.jpg 300w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/HIGH345673_53955_377959-1024x575.jpg 1024w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/HIGH345673_53955_377959-768x431.jpg 768w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/HIGH345673_53955_377959-600x337.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-23037\" class=\"wp-caption-text\">Tri Vananada (a major integrative wellness resort and community being developed in Thailand)<\/figcaption><\/figure>\n<\/p>\n<p><strong>McGroarty: I know you\u2019re working on some big integrative wellness destinations\u2014and you believe that\u2019s the future. Why?<\/strong><\/p>\n<p><strong>Harmsworth<\/strong>: It\u2019s absolutely the future, with all the lifestyle diseases hitting us so hard, and I\u2019m working on properties now that bring <em>everything<\/em> together: functional medicine and diagnostics, an aesthetics clinic, and all the traditional wellness, from complementary medicine to fitness to <em>serious<\/em> meditation (with Buddhist monks or TCM). Mental and cognitive health will be huge coming out of the pandemic, with depression and anxiety <a href=\"https:\/\/www.cnet.com\/features\/our-mental-health-crashed-in-2020-recovery-could-take-years\/\">having risen exponentially<\/a> since COVID and now affecting a third of the population globally.<\/p>\n<p>One reason the functional medicine and diagnostics piece is so key is that with all the wonderful destinations focusing on Asian traditions (the Indian, Thai or Balinese approaches), people weren\u2019t given concrete results. When you\u2019ve gone to medical-wellness clinics in Germany or Austria,\u00a0they do advanced testing (whether hormones or vitamin deficiencies) on intake, and when you leave, you do them again. You can <em>see <\/em>the results. It seems crazy, but you really can significantly impact your blood pressure or cholesterol in one week. What I want to do\u2014and it\u2019s the future\u2014is to be able to program individuals on a personalized plan with a very full set of stats so that they can see their results over time.<\/p>\n<p><strong>McGroarty: Operators and investors have struggled to get even the ROI of a spa in a hotel project. What needs to change to pull off these far more ambitious integrative wellness destinations?<\/strong><\/p>\n<p><strong>Harmsworth:<\/strong> First, it\u2019s going to take an entirely new operating model and type of operator. There\u2019s lots of great operators on the clinic side\u00ad; I could run through some of the big names from Lanserhof to SHA, but they\u2019re not as integrated as I think the future will be, and I don\u2019t think there\u2019s an operator out there right now with this forward-thinking, bring-it-all-together approach.<\/p>\n<p>We need to remember that, historically, spas\u2014outside the US\u2014haven\u2019t been particularly profitable. That\u2019s because the hotel model is to view every department as a completely standalone profit center, so they isolate a spa\u2019s costs and revenues (staffing, utilities, laundry, etc.), so it often doesn\u2019t show a good ROI\u2014and also, unless you have a hotelier or developer who really gets it, they haven\u2019t been spending the capital on spas that would let them actually see the ROI.<\/p>\n<p>In the US, developers who\u2019ve been building shopping malls and condos typically don\u2019t understand spas at all: they think narrowly in terms of square-foot return on investment. But this will change: The hospitality industry is recognizing the importance of health and wellness to the consumer, and that means <em>everything<\/em>: nutrition\/menus, lighting, air and water quality, sleep quality, a great spa\/wellness center.<\/p>\n<p>What operators need to learn is that you\u2019ve got to turn the model on its head. It\u2019s much easier to make an integrative wellness resort profitable because the medical diagnostics and medical-aesthetics areas (while the practitioners are much more expensive) can be hugely profitable, far more so than any spa. Integrative wellness resorts will have a whole different profit and loss model than the departmental formulas of hotels: You will look at the bottom-line profit across all departments, where all is wellness (rooms, F&amp;B, spa, medical services, aesthetics, etc.) It\u2019s one pot; they will be very profitable, even if there is a loss leader.<\/p>\n<p>Second, we need to build destinations broad enough so the consumer can do different things at different times. Most people that want a vacation want wellness: to eat right; to have stimulating, healthy things for kids (cooking classes, foraging, sailing\u2014not some boring Kids Club)\u2014but they want to relax, have a few drinks, have fun. On the other extreme, some people need much more: You\u2019ve had cancer or put on 20 pounds, etc. You want the strictness and deeper functional medicine of a medical-wellness environment to do something more intensive, often alone. And then desires fall everywhere in-between. More healthy people now want to assess their life once or twice a year for preventative reasons: to be the best at every stage of their life, to pick up the little things before the big things happen. Like me, they start seeking prevention in their 20s and 30s. This is all much <em>broader<\/em> than what\u2019s come before. And if you can bring it all together without confusion, it\u2019s going to make money. For sure.<\/p>\n<p>This is a design issue and one I\u2019m right in the middle of with my projects. Most medical spas have been quite small (say, 50 bedrooms). To achieve this new integrative model, the resorts are going to have to be bigger, and the whole nature piece will be enormous: the great outdoors, a warm enough climate, and the quality of the air. It\u2019s about creating a place that can have paths that run from fun and families to the more serious, preventative stuff.<\/p>\n<p>Third, it will be much easier to make an integrative wellness resort stack up financially with the residential component.<\/p>\n<p>I\u2019m working on the Amaala project on Saudi Arabia\u2019s Red Sea, spearheaded by their ruler, Prince Mohammad bin Salman bin Abdulaziz Al-Saud, a wellness resort and community at the ultra-high-net-worth end. It\u2019s set on 435 miles of coastline and will integrate everything from advanced medicine to comprehensive wellness approaches\u2014and many of the main wellness brands will be there. It\u2019s an interesting example of designing for different needs and guests, with both an integrative wellness resort for adults and another for families.<\/p>\n<p><figure id=\"attachment_23036\" aria-describedby=\"caption-attachment-23036\" style=\"width: 1778px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23036 size-full\" src=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-05-10-at-4.52.41-PM.png\" alt=\"\" width=\"1778\" height=\"1000\" srcset=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-05-10-at-4.52.41-PM.png 1778w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-05-10-at-4.52.41-PM-300x169.png 300w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-05-10-at-4.52.41-PM-1024x576.png 1024w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-05-10-at-4.52.41-PM-768x432.png 768w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-05-10-at-4.52.41-PM-1536x864.png 1536w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-05-10-at-4.52.41-PM-600x337.png 600w\" sizes=\"auto, (max-width: 1778px) 100vw, 1778px\" \/><figcaption id=\"caption-attachment-23036\" class=\"wp-caption-text\">The big integrative wellness resort AMAALA being developed on 435 miles of coastline on the Red Sea in Saudi Arabia<\/figcaption><\/figure>\n<\/p>\n<p><strong>McGroarty: There\u2019s no greater expert\u2014give me a prediction for the future of spas. \u00a0<\/strong><\/p>\n<p>The really good spas where the therapists and treatments are good, the hardware and thermal areas are good, the design and flow are good, the air quality and infection control are good\u2014they will start to take on even more approaches from the \u201clight wellness\u201d side.<\/p>\n<p>However, in the future, spa therapists and practitioners are going to have to be much better trained with deeper skills. They need a much broader knowledge set to be able to deal with all the things increasingly coming their way. They\u2019re bombarded by clients with more serious issues (diabetes, cancer, heart disease, depression and grief): The majority that walk in now have some kind of contraindication. This is why I\u2019m so strong on what we\u2019re doing in the UK with the training ruling bodies, putting modules together so that well-qualified therapists (we call them level 3 or 4 here) can keep adding modules (whether cancer or nutrition training) so they can deliver more \u201cwellness\u201d than just massages or facials, be empowered to deal with the day-to-day realities they see, and be set on a career path of constant skill-upgrading. The spas that will take it to the next level will focus on training in a much more intense way.<\/p>\n<p><strong>McGroarty: The pandemic seems to have given wellness real estate and communities new momentum. What do you see in the future? <\/strong><strong>\u00a0<\/strong><\/p>\n<p>COVID has obviously woken all of us up to working from home, and this ongoing reality will drive real growth in wellness real estate and communities\u2014and in more affordable projects. Look at me: I haven\u2019t budged from my second home in Tenerife since October. This is the longest I\u2019ve been in one place in 40 years (no planes), and I\u2019ve worked just as efficiently from here as anywhere. It\u2019s completely changed my thinking: I love being in one beautiful place, and I\u2019ll never fly the way I did before. All those businesspeople flying week after week; that\u2019s all going to slow way down and have to be justified.<\/p>\n<p>Since the pandemic, people are spending a lot\u2014or all of\u2014their time in their second homes. More people will choose a wellness community as the primary (or near-primary) residence, and maybe they\u2019ll have a pied-\u00e0-terre in the city and go in one or two days.<\/p>\n<p>This will drive more affordable wellness communities. I\u2019m working on a wellness real estate project now (still at the concept stage) where you go from the most expensive villa at $1 million to artisan homes down to $300,000\u2014that\u2019s relatively affordable. It will be an interesting community: They will grow everything themselves and have their own Waldorf school for the kids.<\/p>\n<p><figure id=\"attachment_23028\" aria-describedby=\"caption-attachment-23028\" style=\"width: 516px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23028\" src=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/QA_SueHarmsworth_Tri-Vananada2.jpg\" alt=\"\" width=\"516\" height=\"290\" srcset=\"https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/QA_SueHarmsworth_Tri-Vananada2.jpg 1200w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/QA_SueHarmsworth_Tri-Vananada2-300x169.jpg 300w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/QA_SueHarmsworth_Tri-Vananada2-1024x576.jpg 1024w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/QA_SueHarmsworth_Tri-Vananada2-768x432.jpg 768w, https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2021\/03\/QA_SueHarmsworth_Tri-Vananada2-600x338.jpg 600w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><figcaption id=\"caption-attachment-23028\" class=\"wp-caption-text\">Tri Vananada (a major integrative wellness resort and community being developed in Thailand)<\/figcaption><\/figure>\n<\/p>\n<p>Another multisite project I\u2019m working on is also affordable because the cost of the real estate makes the difference (and this is purely real estate, with no hotel). I can\u2019t give much away, but it has the obvious things you would expect\u2014yes, yoga, yes, a spa\u2014but it\u2019s really much more about an entire lifestyle of wellbeing. We will see more of that.<\/p>\n<p>I\u2019ve always said, don\u2019t put me in some place with a bunch of old people\u2014and the way forward is multigenerational wellness communities.<\/p>\n<p>It\u2019s all so interesting how desires are shifting: Even people with lots of money, while they want to buy in a better, more naturally beautiful location, don\u2019t necessarily want to buy bigger. I\u2019m working with a very wealthy New York developer (third-generation real estate company) on a Costa Rican wellness community. He doesn\u2019t want a bigger villa; he wants a truly sustainable villa for his kids\u2014a whole different, healthier way of living. He\u2019ll have to go to New York sometimes but not often.<\/p>\n<p><strong>McGroarty: You\u2019re an investor in wellness. Name a segment you would place a future bet on. <\/strong><\/p>\n<p><strong>Harmsworth: <\/strong>I\u2019ve talked about the future for integrative wellness destinations, with more serious, preventative functional medicine and diagnostics. People go to \u201cserious\u201d wellness resorts, do a battery of tests\/scans, come out pumped up to change their lives, and\u2014it\u2019s human nature\u2014in a few months, they\u2019ve fallen off the wagon. I think a crucial future of the tech piece is both advanced diagnostics and anchoring people to the site for ongoing monitoring and follow-up\u2014using AI and \u201ctele\u201d models. I\u2019d invest there. (As an aside, I can\u2019t stand all the mindfulness technology; it doesn\u2019t work for me.)<\/p>\n<p>I also think you have a huge singles market coming up (people divorced, widowed, that don\u2019t want to get married or remarried), so hospitality models that combine comprehensive wellness with fun and the social piece will rise.<\/p>\n<hr \/>\n<h1 style=\"color: #2e6ab3;\">ADD A COMMENT BELOW<\/h1>\n ","protected":false},"excerpt":{"rendered":"<p>&nbsp; Sue Harmsworth, spa industry visionary Sue Harmsworth needs little introduction: She has spent five decades shaping the global spa, global wellness and beauty industries (responsible for designing 500+ spas in 65 countries), and her services were honored by Queen Elizabeth the Second. She founded the global brand ESPA in 1993, which she sold in 2017; is founder of Sue Harmsworth Ltd,\u00a0which advises owners and&hellip; <\/p>\n","protected":false},"author":8,"featured_media":23023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"content-type":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[71],"tags":[70],"class_list":["post-21223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qa","tag-qa-with-beth-mcgroarty","wpautop","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Q&amp;A with Industry Icon Sue Harmsworth: Why \u201cWellness\u201d Needs New Definitions<\/title>\n<meta name=\"description\" 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