{"id":19226,"date":"2020-06-23T15:18:35","date_gmt":"2020-06-23T19:18:35","guid":{"rendered":"https:\/\/globalwellnessinstitute.org\/initiatives\/beauty-initiative-copy\/"},"modified":"2024-12-11T16:54:19","modified_gmt":"2024-12-11T21:54:19","slug":"beauty-initiative-past","status":"publish","type":"page","link":"https:\/\/globalwellnessinstitute.org\/initiatives\/past-initiatives\/beauty-initiative-past\/","title":{"rendered":"Beauty Meets Wellness Initiative &#8211; Past Initiative"},"content":{"rendered":"<h1><strong>Beauty Meets Wellness<\/strong> Initiative<\/h1>\n<p>This Initiative was active from 2017 to 2020.<\/p>\n<p><strong>Initiative Chair:<\/strong> <strong>Mike Bruggeman, <\/strong>CEO &amp; Chief Formulation Officer, Organic Male OM4, United States<br \/>\n<strong>Vice Chair:<\/strong> <strong>Neal Kitchen, PhD,\u00a0<\/strong>Chief Operating Officer, HydroPeptide, United States<\/p>\n<p><strong>Members:<br \/>\nAngela Ackerman<\/strong>, Founding Principal, Social Butterfly Management Group &amp; Founder, The Business Doctor, United States<br \/>\n<strong>Karen Ballou<\/strong>, CEO, IMMUNOCOLOGIE, United States<br \/>\n<strong>Dr. Toby Call<\/strong>, Co-Founder &amp; CBDO, Chronomics, United Kingdom<br \/>\n<strong>Christine Cole<\/strong>, Beauty Retail Business Development Strategist, Speaker, Contributing Author, United States<br \/>\n<strong>Pierre-Louis Delapalme<\/strong>, CEO &amp; Co-Owner, Biologique Recherche, France<br \/>\n<strong>Sonya Denton<\/strong>, Founder &amp; CEO, weDstll Inc., Canada<br \/>\n<strong>Mary-Elizabeth Gifford<\/strong>, Board Member, Demeter-USA, United States<br \/>\n<strong>Karin Hermoni, PhD<\/strong>, Head of Science and Nutrition Team, Lycored, United States<br \/>\n<strong>Allison Howard,<\/strong> Founder &amp; CEO, Nollapelli, United States<br \/>\n<strong>Joana Kebss, MD<\/strong>,\u00a0Orthomolecular and Lifestyle Medicine, Brazil<br \/>\n<strong>Milana Knowles<\/strong>, Senior Director of Spa Development, Clarins USA, United States<br \/>\n<strong>Paayal Mahajan<\/strong>, Founder &amp; Chief, Dynamo at Essential Body Couture Skincare, India<br \/>\n<strong>Kim Marshall<\/strong>, Founder, The Marshall Plan Marketing &amp; Communications, United States<br \/>\n<strong>Claudia P. Murillo<\/strong>, Founder &amp; CEO, Lovacado, Canada<br \/>\n<strong>Laurie Nicoll<\/strong>, Founder &amp; CEO, Stemulation\u00ae Skin Care, United States<br \/>\n<strong>Jennifer Norman,<\/strong> Founder &amp; Chief Human Officer, The Human Beauty Movement &amp; Humanist Beauty, United States<br \/>\n<strong>Susan O&#8217;Connor<\/strong>, Principal, PranaHealth Strategies, United States<br \/>\n<strong>Alison O&#8217;Neil<\/strong>, Keynote Speaker, Author and Aesthetic Health Industry Expert, United States<br \/>\n<strong>Dr. Elizabeth Trattner,<\/strong> Owner, Dr. Elizabeth Trattner, AP DOM, United States<br \/>\n<strong>Robbin Turner,<\/strong> M.Ed, Founder, Violet Botanical Skincare, United States<br \/>\n<strong>Mark Wuttke<\/strong>, President and Chief Operating Officer, Babor North America<\/p>\n<hr \/>\n<h2><\/h2>\n<h2><strong>Resources<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h5><strong><a href=\"https:\/\/globalwellnessinstitute.org\/initiatives\/beauty-initiative\/beauty-initiative-trends\/\">2019 Beauty Meets Wellness Initiative Trends<\/a><\/strong><\/h5>\n<p>&nbsp;<\/p>\n<h5><strong>Roundtables<\/strong><\/h5>\n<ul>\n<li><a href=\"https:\/\/globalwellnessinstitute.org\/roundtables\/global-roundtable-beauty-wellness\/\">November 2018:\u00a0 Roundtable in New York<\/a><\/li>\n<li><a href=\"https:\/\/globalwellnessinstitute.org\/beauty-meets-wellness-roundtable-miami\">May 2018: Roundtable in Miami<\/a><\/li>\n<li><a href=\"https:\/\/globalwellnessinstitute.org\/beauty-meets-wellness-roundable-london\">September 2017: London<\/a><\/li>\n<li><a href=\"https:\/\/globalwellnessinstitute.org\/beauty-meets-wellness-roundtable\">August 2017: New York<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong>2017 Briefing Paper<\/strong><\/h5>\n<p>The briefing paper is a snapshot of this industry sector including valuable information on latest trends, challenges and initiative accomplishments. Read full paper <strong><a href=\"http:\/\/www.globalwellnesssummit.com\/wp-content\/uploads\/2017\/09\/Beauty-Meets-Wellness-Initiative-Briefing-Paper-2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">HERE<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><strong>Initiative Playgrounds &amp; Objectives<\/strong><\/h2>\n<p>The Beauty Meets Wellness Initiative has identified four playgrounds or incubators of change and objectives for their work.<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/GWIBMWPlaygroundsImage.png?format=original\" alt=\"\" \/><br \/>\n<a id=\"playground1\"><\/a><\/p>\n<p><strong>Playground 1<\/strong><br \/>\nExplore the connections between beauty and wellness, and identify \u201chot spots\u201d and best practices where beauty is already making significant contributions to the wellness economy, as well as identify any disconnects.<\/p>\n<p><strong>Objectives:<\/strong><\/p>\n<ol>\n<li>Provide evidence that the $999 billion beauty and anti-aging industry actively contributes to wellness lifestyles worldwide and is no longer a superficial proposition.<\/li>\n<li>Identify the next trends in well-beauty and provide a pathway for personal care companies, spas and ancillary beauty service providers to successfully navigate the change.<\/li>\n<li>Understand the consumers\u2019 view of beauty and wellness and discover how to leverage digital in furthering the mission and vision of the initiative.<\/li>\n<\/ol>\n<p><strong>Playground 2<\/strong><br \/>\nIn conjunction with Dr. Chaterjee\u2019s research, (1) identify the new vocabulary of beauty or \u201cbeauty alphabet,\u201d and (2) discover the product and service attributes that appeal most to today\u2019s wellness consumer.<\/p>\n<p><strong>Objectives:<\/strong><\/p>\n<ol>\n<li>Provide valuable language and resources that can be used by product line manufacturers, spas, and ancillary beauty service providers to (re)design products and services and market to the next generation of wellness consumers.<\/li>\n<li>Look beyond today\u2019s needs and identify the quantum leap that will propel new product development and the industry \u201cbeyond beauty.\u201d<\/li>\n<li>Identify how culture, belief systems, gender, sexual orientation, and generational differences affect our perceptions and behaviors around beauty and wellness.<\/li>\n<\/ol>\n<p><strong>Playground 3<\/strong><br \/>\nExplore the relationship between beauty and mental well-being \u2013 or the impact beauty has on self-esteem and image \u2013 which are the most important factors in an individual\u2019s ability to lead and enjoy a successful life.<\/p>\n<p><strong>Objectives:<\/strong><\/p>\n<ol>\n<li>Prove the statement: \u201cYou cannot have wellness without beauty.\u201d\u00a0 Provide evidence that feeling beautiful or handsome is directly linked to feelings of confidence, expression of results in the world and the development of:<br \/>\na.\u00a0Self-esteem (me)<br \/>\nb.\u00a0Social connection | relationships (us)<\/li>\n<li>Explore the dark side of beauty, where the industry\u2019s \u201ccover girl\u201d messaging has contributed to a \u201cpathology of perfection,\u201d especially during the primary development years in youth.<\/li>\n<li>Contemplate a scientific study using facial electromyography and\/or physiological data from autonomic arousal, and subsequently matching to fMRI (functional neuroimaging) to see brain area activation, to paint a clearer picture of how beauty products and services affect mental well-being.<\/li>\n<\/ol>\n<p><strong>Playground 4<\/strong><br \/>\nLeverage epigenetics \u2013 the study of changes in gene expression without altering the underlying DNA sequence \u2013 and the skin microbiome to illustrate and communicate how beauty products can potentially impact cellular health and help optimize gene expression.\u00a0 The field of epigenetics provides insight into how to reverse the \u201caged\u201d epigenetic state of a cell and how to make the right kind of changes so the skin looks and acts younger from the inside out.<\/p>\n<p><strong>Objectives:<\/strong><\/p>\n<ol>\n<li>Illustrate how topical application and ingestion of key actives can help the body activate beneficial activities like collagen production and cellular renewal and turn off undesirable reactions, i.e. hyperpigmentation and sensitivity.<\/li>\n<li>Proactively work with the FDA to identify an open space between the current definitions of cosmetics and OTC drug to allow experimentation and development of new definitions of cosmetics and marketing claims.<\/li>\n<\/ol>\n<hr \/>\n<p>&nbsp;<\/p>\n ","protected":false},"excerpt":{"rendered":"<p>The Beauty Meets Wellness Initiative has identified four playgrounds or incubators of change and objectives for their work. Click to explore more.<\/p>\n","protected":false},"author":9,"featured_media":29989,"parent":9959,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"give_campaign_id":0,"content-type":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[],"class_list":["post-19226","page","type-page","status-publish","has-post-thumbnail","hentry","wpautop","clearfix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beauty Meets Wellness Initiative - Past Initiative - Global Wellness Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalwellnessinstitute.org\/initiatives\/past-initiatives\/beauty-initiative-past\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty Meets Wellness Initiative - Past Initiative - Global Wellness Institute\" \/>\n<meta property=\"og:description\" content=\"The Beauty Meets Wellness Initiative has identified four playgrounds or incubators of change and objectives for their work. 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